Profit-oriented operations and the delivery of high-quality products are common objectives of business enterprises. The ISO 9001 is the main standard focusing on quality management principles to enable the adherence of these objectives. Its implementation provides an organization with well-defined steering mechanisms for the benefit of an operated quality management system. Nevertheless, many organizations honor the ISO 9001 as a mere obligation to prove the accuracy for a certification. In practice, the processes deviate from those documented and the standard is seen as impractical. The document in hand illustrates how the process-oriented character of the standard is being leveraged as a common dominator to businesses' operations. This character is being used within a project at Volkswagen to embed the specifications of the standard (e.g. measuring and comparing operations, steering documents and recordings) into the organization's process landscape. Systems engineering and tools of process management are illustrated as the enablers within this case. The implementation of the merge between business processes and quality principles results in applied operations in accordance with ISO 9001.

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