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City branding is a current topic that is important nowadays. Many cities have actively started to build and manage their city brands during the last decades. Today, cities all over the world are competing with each other for different target markets and their attention. Cities aim to increase foreign direct investment and attract visitors, businesses, employees, talent, and residents with their city brand. This ensures the growth and success of branded places. In best cases, even small villages and locations are turned in to destinations with successful place marketing and branding efforts. The objective of this paper is to find out the steps of successful city branding process, and study the branding of Dubai.

This study investigates energy use in the construction sector and the potential for reducing energy consumption by improving the thermal efficiency of various building components, including walls, windows, roofs, and floors. The evaluation included a discussion on the prospects of reducing energy use. The building envelope is one of the most important factors to consider in terms of the heating and cooling energy efficiency of buildings. Walls are the fundamental component of a building's envelope and should provide thermal and acoustic comfort without compromising the aesthetic features of the building. The walls have a heat transfer area that is substantially higher than average, and the amount of heat gained or lost depends on the temperatures of the wall's inner and outside surface areas. Therefore, walls have a vital role in reducing the energy consumption of buildings. Bricks are a necessary component of highperformance thermal insulation, and lightweight bricks are especially useful in this regard. Bricks that are specifically manufactured for use in wall construction play an essential role in the management of energy consumption. The study has, as a result, provided a synopsis of the production of lightweight bricks in accordance with the source of the raw materials (e.g. Agriculture and industrial waste, etc).

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Hospitals are the type of buildings which need development and expansion continuously so it can achieve all the demands of the progress in the medical field, medical devices, and the updates in the infrastructure of the hospitals. Due to the spread of many bacteria that are related to the construction and development process, many countries had to take into considerations many strict precautions to reduce the danger of the infection spread. These precautions are important either inside the building of the hospital or outside, so the maximum reduction of infection spread should be reached as there are many patients suffer from lack of immunity. This research aims to reach a rational design criterion for hospital designers which gains the required demands to combat the infection spread during construction and development process meanwhile continuing to present the medical services. It is strongly recommended to introduce flexible structural module that can be reused in different activities. Also, isolation of patient’s spaces during construction becomes a mandatory manner. Moreover, it is advised to design an adaptable ventilation system which facilitates different sectors separation, either patient, medical stuff, or workers paths.