favorably disposed toward the Japanese or toward Oriental art, the enjoyment in the exhibit was sharply decreased with the apparent consequence of little favorable attitude shift toward the art producers. 8 Probably the most favorable effect of the exhibit was found in Boston, where attendance was lowest but most selective. But this effect, of course, was of the nature of reinforcement of previously-held favorable attitudes.1 Among the Boston studcnti the highest proportion of respondents who changed their views about the Japanoe in a "favorable" direction was found among those who liked the exhibit best These it should be noted were equally often found among thox whose pre-exhibit view of me Japanese was exclusively favorable or haiintrd by the ascription of some unfavorable traits (eg., "nationalistic" or "cruel").

Investigation of attitude change was conducted using a controversial program broadcast by the CanadianBroadcasting Corporation satirizing Senator McCarthy. Attitudes toward congressional investigations became less favorable while attitudes toward the Senator became more favorable after exposure. @ EXPERIMENTS ON THE EFFECTIVEness of mass communications in changing attitudes have been restricted primarily to studying the effect produced by messages especially constructed by the experimenter for the laboratory experiment. This type of research is desirable in that experiments can be de-'This study was undertaken at a time when the actions of Senator McCarthy still claimed much attention-late March and early April, 1955.

No abstract

No abstract