It may be that design thinking needs to be seen by business as nothing less than a paradigm shift rather than as a process like TQM or JIT.

Behind the Digital Curtain: a study of academic identities, liminalities and labour market adaptations for the "Uber-isation" of HE This paper explores sensemaking narratives from teaching academics undertaking identity work in the context of a rapidly expanding digital education sphere. It considers the implications for emotional labour and status of digitised higher education teaching academics from the imposition of a rejuvenated New Public Management. We discuss possible tainting from fractured and short-term contractual arrangements alongside growth in managerialism, metrics and accountability.This study combines photographic ethnography and interviews to gain insight into uncertainties, anxieties, identity legitimations and participant responses to imposed changes within digitally evolving workspaces. The paper explores teaching cultures within two higher education institutions, on different points of a digital continuum, finding discourses of alienation, liminality and validation.Resultant 'sticky' or resistant behaviours in rapid adaptations to digital teaching life were heard as we aimed to understand what it means to teach in a digitised, neoliberal context.

At Bark House, a purpose‐driven, sustainability‐oriented small and medium‐size enterprise (SME) based in North Carolina, a symbiotic relationship between the firm and its stakeholders has led to the development of a resilient business model that has generated hundreds of green‐collar jobs. Data collected through semi‐structured interviews show that by proactively engaging with stakeholders, the firm has been able to change market perceptions and behavior, and to refine its core operations to become more sustainable. In addition, the stakeholders' belief in the authenticity of the organization's commitment to environmental responsibility influences the way employees feel about themselves and how they behave with others. By putting environmental and societal concerns before profits, the firm generates customer loyalty that enables it to survive economic downturns and offers the promise of long‐term success.

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