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While online portals have improved accessibility of resources and information to potential travelers and tourists, there is less existing literature about the impact of consumer-generated content on travel decisions. The chapter has analyzed the factors of motivation for creating, accessing, and using consumer-generated content in order to have a better planned travel decision, which results in a memorable trip. The research resulted in ranking the factors of motivation for creating, accessing, and using consumer-generated content in order to identify the need of today's traveler.

E-marketing allows one to do business by using online sources. This internet source is also helping the travel and trade industries in getting the growth in their business or if the business man of small-scale industries were made aware of this then they can achieve much more in their travelling business along with the valuable customers. The chapter aims at identifying components of e-marketing that provide competitiveness in travel trade industry and address the use of e-marketing components that provide competitiveness in travel and tour industries.