This study aims to examine the development of a referral system for optimizing the services of the Character Development Center and Counseling Guidance and Psychology Service Center. This type of research uses research and development methods using a descriptive procedural model. Participants in this study were the head or secretary of the service center or task force in Unesa who had similar or almost similar services to having a program with the Center for Character Development and Counseling Guidance and the Center for Psychological Services. Data analysis in the form of observation, documentation and Focus Group Discussion (FGD) were collected directly. The results show that the Guidance and Counseling referral system initiative is a psychological consultation program system at the UNESA LP3 Psychology Service Center which is carried out by providing an initial oral and written assessment, which will then be evaluated to find out whether the client needs a referral to another center or not. With this referral system initiative, it will facilitate coordination between clients and the psychology service center team with other central teams in LP3 UNESA.

The research aims to determine the implementation of the referral system at the Centers for Character Development and Counseling Guidance (CCDGC) and Psychology Service Centers. This study uses a type of R&D with a descriptive approach. The participants in this research are the chairperson or secretary at the Center for Psychological Services, the CCDCG, and related parties in the internal referral system and system developers. Data analysis in the form of observation, documentation, and focus group discussion (FGD) was collected directly. This study's results indicate that the referral system carried out by the CCDCG can be implemented as needed. In addition, the Psychological Service Center in the psychological examination and consultation program can develop a referral system according to the needs of clients from outside the Universitas Negeri Surabaya (UNESA). This study implies that the implementation of the referral system makes it easier for users to access services according to their needs, and the psychology service center has an optimized SOP to rule the CCDCG at UNESA. The limitation of this study is that it is only focused on UNESA. Hence, further research can analyze the development of a referral system in the CCDCG to other institutions and compare it to UNESA.