Because tourists derive utility from the enjoyment of destination characteristics, Lancaster's approach is putatively appropriate to address the particular structure of the tourism industry. Most research efforts regarding tourism destination, including those applying Lancaster's model, specifically address the choice of a single destination. This article is intended to explain multiple destination choice using Lancaster's characteristics model and a discussion of model implications of some marketing strategies for destinations as well as for tour operators. The model developed herein explains that packages of multiple destinations can create preferable combinations of characteristics for certain travelers. Furthermore, the model provides useful strategies for tour operators in combining destinations into a travel menu or package.
Flood benefit was calculated for integrated evaluation of the Mekong River flood and inundation in Cambodia. Flood and inundation were simulated using dynamic wave model in main channels and non-uniform flow model for flooded area. Agricultural, industrial and fishery benefits were mainly considered. Data were obtained from field and literature survey. The estimated benefits were about 20 billion-FY for rice production and 10 billion-FY for fish catch in the case of the 2000 flood. On the other hand, the damage to rice production was only about 5 billion-FY. Supposed that upstream countries developed flood control system and could make 50% water level reduction, damage decrease would be less than all benefits decrease. This means that flood and inundation bring much benefit in the Lower Mekong. We would like to propose the development with allowance of flood and damage.
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