Contemporary corporate discourse asserts that viewers have a high degree of control over what they watch on video-on-demand (VOD) platforms, echoing early academic assumptions about online users’ autonomy. Such beliefs are now being interrogated, an endeavour this study continues by analysing data on the consumption and characteristics of television programmes viewed on a channel’s VOD service and – for comparison – via its linear broadcast. Crucially, our analysis incorporates characteristics – like programmes’ prominence on the channel’s VOD interface – that represent how platforms seek to steer users’ attention. Our analysis also incorporates other programme characteristics, like genre – which serves as a proxy for the deliberate viewing choices users make. Our results lend empirical weight to ideas about the limits of online users’ agency. This study is also of relevance to television scholars and executives who are interested in the specific predictors of television programmes’ success, both on VOD platforms and on linear television.

Li-Fi stands for Light-fidelity. The technology was very new and proposed by the German Physicist Harald Hass in 2011. Li-Fi basically aims to replace Wi-Fi by using light to transmit internet signals. It works on the principle of visible light communication I.e .use of visible light for communication. Though Li-Fi is a system that is capable of transmitting data at high speeds over the visible light, ultraviolet and infrared spectrum but in its present state only LED lambs can be used. It consists of a light bulb which is used as an emitter and a photo diode as a receiver. Li-Fi provides transmission of data through an LED light bulb that varies in intensity faster than human eye can follow .It is ideal for high density wireless data coverage in confined area where there is no obstacle. It provides better bandwidth efficiency, availability& security than wifi. The technology is actively being developed by several organizations across the globe. In this project we tried to show a basic prototype of wireless data transmission using LiFi and what future it holds within itself for the new generation needs