In the process of getting into the 21st century, Taiwan left behind the agriculture-based economic system and changed it for high-density and elaboration industries. With progressing societies and economic development, tourism, leisure and recreational industries have boomed. Moreover, the implementation of two-day weekend policy has increased the leisure time and the frequency of tourism and recreation activities. The correlations between Tourism Characteristics, Visitor Behavior Intention, and Customer Satisfaction are therefore discussed in this study. Focussing on Xitou Nature Education Area, the customers were distributed 250 copies of questionnaires. A total of 182 valid copies were retrieved, with the retrieval rate of 73%. The research results show significant correlations between 1. Tourism Characteristics and Customer Satisfaction, 2. Customer Satisfaction and Behavior Intention, and 3. Tourism Characteristics and Behavior Intention. The research results are expected to provide assistance and suggestions for tourism industries developing industrial characteristics.
In face of the rapidly changing environment and unpredictability of tourist hotels as well as rising consumer needs, constant learning is necessary for tourist hotels to maintain the competitive advantage and survival. Continuous learning is therefore required for organizations and individuals in tourist hotels; however, the learning levels and types are distinct. To enhance the international competitiveness, a tourist hotel has to effectively absorb, transfer, and even create new knowledge for the effective innovation. For this reason, "organizational learning" and "knowledge creation" become the keys in the future research on innovation. Total 360 copies are distributed, and 304 valid copies are retrieved, with the retrieval rate 84%. The research results are concluded as below. 1) Organizational learning shows significantly positive correlations with knowledge creation. 2) Knowledge creation reveals remarkably positive correlations with organization innovation. 3) Organizational learning presents notably positive correlations with organization innovation. 4) Knowledge creation appears mediation on the relationship between organizational learning and organization innovation. Finally, suggestions, according to the research results, are proposed, expecting to enhance the market share and profitability of tourist hotels and to maintain the sustainable management and development.
This study aims to discuss the effects of E-Learning and cooperative learning on learning outcomes. E-Learning covers the dimensions of Interpersonal communication, abundant resources, Dynamic instruction, and Learning community; and, cooperative learning contains three dimensions of Cooperative motive, Social interaction, and Cognition construction. Teachers and students in ten public and private universities in southern Taiwan are selected as the research subjects. Total 500 questionnaires are distributed and collected on-site, and 327 valid copies are retrieved with the retrieval rate 65%. The research finding show partially significant correlations between E-Learning and cooperative learning, between cooperative learning and learning outcomes, and between E-Learning and learning outcomes. Finally, several suggestions are proposed for teachers in E-Learning and cooperative learning.
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