The study aims to identify the factors affecting consumers’ intention to repurchase organic tea in an emerging country such as Bangladesh. The study adopted the Stimulus-Organism-Response (SOR) theory, which uses seven constructs as the predictor of repurchase intention. This is a quantitative and empirical study that adopted cross-sectional survey methods. The convenience sampling method was used to collect data from 340 young respondents who visited supermarkets in Dhaka between October and November 2021. In order to analyze the obtained primary data, the structural equation modeling (SEM) approach was used. The findings revealed that product satisfaction, perceived values and brand trust are the predictors of repurchase intention. Surprisingly, we did not find that promotional efforts effected repurchase intention. The study also identified food quality and information quality as the antecedents of perceived value and product satisfaction, while the antecedents of brand trust were product satisfaction, food quality, brand image, information quality and promotional effort. The study suggested numerous theoretical and policy implications to improve repurchase intention of organic tea in the context of emerging economies such as Bangladesh.
This study aims to examine the impact of Corporate Social Responsibility (CSR) and Green Finance (GI) on the Environmental Performance (EP) of banking institutions in emerging markets like Bangladesh. The study also examines the role of green innovation (GI) as a mediator in the existent relationship between CSR, GF and EP. Data were obtained from 357 bankers of commercial banks in Bangladesh through the aid of structured questionnaires. A structural equation modeling approach was employed in the investigation of the obtained primary data, and results revealed that CSR had a significant positive impact on GI and EP, while GI strongly enhances EP. Besides, the findings revealed that GF had a significant positive influence on GI and EP. Furthermore, the research data indicated that GI fully mediates the link between CSR and EP, and GF and EP significantly. The study highlights the importance of CSR dimensions (social, economic and environmental), GF and GI in the attainment of EP, as well as the urgent need to incorporate sustainability into banking strategies to help achieve the country’s long-term economic development. As a result, major policy implications were further addressed.
This study attempts to reveal the reciprocal analysis between the corporates and external stakeholders to substantiate the nexus how socially responsible practices amplify the repute of organizations. This study fulfills the literature gap by investigating the role of corporate social responsibility (CSR) and external stakeholders (consumers) by equipping consumer social responsibility (CnSR) as an intervening variable from the stance of stakeholder theory. The results by engaging SEM model demonstrated the positive connection of CSR on consumers in terms of two streams, that is, satisfaction toward CSR-oriented firms and retention toward CSR-oriented firms.The extended testing uncovered the positive moderating impact of CnSR and education on consumers' satisfaction and retention. These findings yield two-way insights to augment green and environment-friendly reciprocal connections in shaping a better community. In addition, how CnSR can bridge the gap is another interesting outcome of the study whereby experts may consider such a gauge for future work to report more exciting findings from assorted perspectives worldwide.
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