This study aimed to examine the formulation of the cheapest alternative dairy rations and analyze the income and cost-efficiency of Bestcow Farm Jember. This research was conducted at Bestcow Farm Jember. The research location was chosen using purposive sampling with the consideration that Bestcow Farm has a fairly large population of dairy cattle, 50 heads. The research parameters taken were alternative ration formulations, income analysis, and cost-efficiency. This research used a descriptive method based on the results of data collection obtained from direct interviews with company employees and Bestcow Farm recording. The alternative ration formulation 2 was an alternative formulation ration with the cheapest price. This alternative ration formulation was feasible to be applied to Bestcow Farm Jember to get higher income.

Resources are a potential value that plays an important role in a dairy cattle agribusiness, including human resources, natural resources, environmental, social, economic, and so on. However, the accessibility of these resources can change with changing conditions and the development of the era, so that it has an impact on the development of the dairy business. This study aims to determine the sustainability of dairy cattle agribusiness, especially in Jember Regency, East Java based on the accessibility of resources as outlined in several dimensions such as human resources, natural resources, environmental, social, economic, and technology. The analytical method used is the rapid appraisal-rap-dairy farm agribusiness method approach. The results of the multidimensional analysis show that the sustainability status of the dairy cattle agribusiness in Jember Regency is in a fairly sustainable status with a sustainability status index value of 74.03.

Salah satu sumber pendapatan asli daerah kabupaten Jember adalah Perusahaan Daerah Perkebunan (PDP) Kahyangan Jember. Kopi merupakan salah satu usaha inti dari PDP Kahyangan Jember yang memiliki budidaya lahan terluas yaitu 525,28 hektar dengan tiga kebun induk yang digunakan sebagai pemasok bahan baku kopi sangrai atau bubuk. Unit Usaha Lain PDP Kahyangan Jember bertugas untuk pengolahan kopi hingga pengemasan. Pada unit tersebut terdapat permasalahan dimana permintaan pasar rendah, produktivitas menurun yang disebabkan seluruh pekerjaan hanya dilakukan oleh tiga tenaga kerja. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis tingkat produktivitas tenaga kerja selama tiga bulan pada Unit Usaha Lain PDP Kahyangan. Metode Pengukuran Produktivitas Parsial dipilih untuk menghitung tingkat produktivitas. Diagram fishbone atau sebab akibat digunakan untuk menganalisis faktor yang mempengaruhi penurunan produktivitas. Pada penelitian ini dihasilkan bahwa pada bulan November, tingkat produktivitas kurang dengan nilai 31,82%. Penyebab nilai tersebut mengalami penurunan dikarenakan faktor tenaga kerja yang kurang disiplin, tidak adanya SOP dan kebijakan yang jelas, mesin sering mengalami kerusakan, serta faktor lingkungan.

The successful performance of a company selling-in one of them by building a good relationship between the company with its customers so as to be able to face global competition. This research attempts to answer the phenomenon of business on PR. Gagak Hitam Maesan Bondowoso which shows the tendency of marketing performance, especially the realization of sales below the sales target and relatively fluctuate. Developed a study formed from literature review in order to answer the business phenomenon. This research model is also based on previous research. A model has been developed and seven hypotheses have been formulated to address this research problem. The sampling technique used purposive sampling. Respondents from this study amounted to 114 respondents, where respondents were 114 samples of the owners or responsible person outlets who sell products from PR. Gagak Hitam Maesan Bondowoso. The data analysis tool used is Structural Equation Modeling (SEM) in AMOS 22 program. The results of this research data analysis show the model and research results can be received well. This study proves that distributor relationship with outlet has a direct and insignificant effect on selling-in performance. The ability of the sales force has a direct and significant impact on the selling-in performance. Corporate image has a direct and significant impact on sales-in performance. Outlet service strategy has a direct and insignificant effect on selling-in performance. Selling-in performance has a direct and insignificant influence on marketing performance. The distributor's relationship with the outlet has a direct and insignificant influence on marketing performance. Outlet service strategy has a direct and insignificant influence on marketing performance. Managerial implications and research agenda were also discussed in this study. Some limitations of research and future research agenda can be used as a reference for further researchers.

Seiring perkembangan zaman usaha kuliner bakso semakin banyak dan mudah ditemui, sehingga persaingan usaha kuliner bakso juga semakin kompetitif. Tujuan dari penelitian ini adalah menganalisis pengaruh kesadaran merek, kesetiaan merek, asosiasi merek, dan kualitas yang dirasakan pada Bakso Mandiri Kabupaten Jember terhadap brand equity. Penelitian ini menggunakan 100 populasi yang telah ditetapkan peneliti sebelumnya dan dihitung menggunakan rumus slovin hingga menemukan 50 sampel sebagai responden dari konsumen bakso mandiri yang mengisi kuisioner tertutup dengan metode pengambilan data judgment sampling. Hasil analisis dan pembahasan yang telah dilakukan pada penelitian ini, dapat disimpulkan bahwa semua variabel bebas yang terdiri dari kesadaran merek, kesetiaan merek, asosiasi merek, dan kualitas yang dirasakan berpengaruh serempak pada variabel terikat brand equity (ekuitas merek) melalui uji F. Namun pada uji t hanya variabel kesetiaan merek yang berpengaruh signifikan terhadap brand equity. Kata kunci: Brand Equity, Kesadaran Merek, Kesetiaan Merek, Asosiasi Merek, Kualitas yang dirasakan