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Abstrak: Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTAAM) mengalami kesulitan dalam mencari santri baru. Sehingga, pihak pondok mengatasi masalah tersebut melalui pemasaran media sosial. Pengabdian kepada masyarakat di Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah bertujuan untuk meningkatkan pengetahuan pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah tentang penggunaan sosial media marketing untuk meningkatkan jangkauan pemasaran. Kegiatan berupa pelatihan dan pendampingan kepada pengurus pesantren yang berjumlah 10 orang. Proses kegiatan yang dilakukan: (1) sosialisasi dan persiapan pengabdian; (2) pelatihan dan pendapingan digital marketing, branding, konten digital dan sosial media; dan (3) evaluasi pemahaman peserta. Hasil pengabdian didapati bahwa pelatihan telah terlaksana dengan baik, adanya peningkatan pemahaman pengurus terhadap materi sosial media marketing, hasil pretest peserta rata-rata 75% dan setelah pelatihan hasil posttest peserta rata-rata 99%, ada peningkatan 24%. Respon peserta terhadap pelaksanaan kegiatan sangat bagus. Setelah diadakan pelatihan ada kenaikan jumlah follower media sosial pesantren dan jumlah percakapan melalui direct message (DM) Instagram.Abstract: The Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTAAM) is having difficulties in finding new students. To overcome this problem, social media marketing will be implemented. Community service at the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School aims to increase the knowledge of the administrators of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School regarding the use of social media marketing to increase marketing reach. Activities in the form of training and mentoring for boarding school administrators totaling 10 people. The community service process carried out: (1) socialization and preparation for community service; (2) training and assistance in digital marketing, branding, digital content and social media; dan (3) evaluating participants' understanding. The results of the service found that the training had been carried out well, there was an increase in the management's understanding of social media marketing materials, the results of the pre-test participants were on average 75% and after the training the post-test results for participants were an average of 99%, there was an increase of 24%.The response of the participants to the implementation of the activity was very good. After the training, there was an increase in the number of pesantren's social media followers and the number of conversations via Instagram direct messages (DM).

Abstrak Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) merupakan Amal Usaha Muhammadiyah (AUM) yang fokus dalam pembelajaran menghafal Al-Qur’an. Permasalahan utama yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah adalah sulitnya mencari santri. Untuk meningkatkan jumlah santri PPTA Ath-Thohiriyah Muhammadiyah merencanakan mengganti model pemasaran konvensional menjadi pemasaran digital. Permasalahan yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah untuk penyelenggaraan pemasaran digital yaitu: (1) Pemasaran dilakukan PPTA Ath-Thohiriyah Muhammadiyah masih konvensional, (2) Media branding dan pemasaran online dimiliki oleh PPTA Ath-Thohiriyah Muhammadiyah belum dikelola dengan baik (3) Lemahnya pengetahuan dan ketrampilan pengurus PPTA Ath-Thohiriyah Muhammadiyah dalam produksi konten digital dalam pemasaran digital.  Kegiatan  pengabdian  kepada  masyarakat  ini  dilakukan  dalam  bentuk  pelatihan dan pendampingan kepada pengurus Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah. Proses  kegiatan yang dilakukan, antara lain: (1) sosialisasi dan persiapan pengabdian  (2) pelatihan dan pendapingan digital marketing, branding , konten digital dan sosial media.   Abstract Tahfidz Al-Quran Islamic Boarding School Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) is a Muhammadiyah Business Charity (AUM) focusing on memorizing the Qur'an. The main problem faced by PPTA Ath-Thohiriyah Muhammadiyah was the difficulty of finding students. To increase the number of students, PPTA Ath-Thohiriyah Muhammadiyah planned to on digital marketing, in place of the current conventional marketing model focus. The problems faced by PPTA Ath-Thohiriyah Muhammadiyah for implementating digital marketing were: (1) Marketing carried out by PPTA Ath-Thohiriyah Muhammadiyah was still conventional, (2) Media branding and online marketing owned by PPTA Ath-Thohiriyah Muhammadiyah was not managed properly (3) Lack of knowledge and skills of PPTA Ath-Thohiriyah Muhammadiyah administrators in digital content production and digital marketing. This community service activity was carried out in the form of training and mentoring for the management of the Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah Islamic Boarding School. The process of activities carried out included: (1) socialization and preparation for service (2) training and assistance for digital marketing, branding, digital content and social media.   Kata Kunci : pesantren, digital marketing, branding, konten, sosial media