Purpose
The purpose of this paper is to better understand why people are willing or hesitant to use Financial technology (Fintech) as well as to determine whether the effect of perceived benefits and risks of continuance intention differs depending on user types.
Design/methodology/approach
Original data were collected via a survey of 243 participants with Fintech usage experience. The partial least squares method was used to test the proposed model.
Findings
The results reveal that legal risk had the most negative effect on the Fintech continuance intention, while convenience had the strongest positive effect. Differences in specific benefit and risk impacts are found between early and late adopters.
Originality/value
This empirical study contributes to the novel understanding of the benefit and risk factors affecting the Fintech continuance intention.
Financial technology (Fintech) service has recently become the focus of considerable attention. Although many researchers and practitioners believe that Fintech can reshape the future of the financial services industry, others are skeptical about the adoption of Fintech because of the considerable risks involved. Therefore, we need to better understand why users are willing or hesitant to adopt Fintech, wherein, positive and negative factors affect their adoption decision. Based on the net valence framework theoretically embedded in theory of reasoned action, we propose a benefit-risk framework which integrates positive and negative factors associated with its adoption. Based on the empirical data collected from 244 Fintech users, this study initially investigates whether perceived benefit and risk significantly impact Fintech adoption intention. We then examine whether the effect of perceived benefit and risk on Fintech adoption intention differs depending on the user types. Results show that legal risk has the biggest negative effect, whereas convenience has the strongest positive effect on Fintech adoption intention. The differences between early adopters and late adopters are driven by different factors.
Despite high expectations for the growth of Fintech, it has not reached the expected growth in the real world. As Fintech is innovative but inherently unpredictable, customers are still hesitant to adopt and use Fintech, which ultimately affects its growth. To achieve the sustainable development and growth of Fintech, an in-depth investigation of Fintech continuance intentions is required. To investigate continuous-use behavior in a Fintech context, this study focuses on two relevant issues: uncertainty and information technology (IT) quality. Uncertainty is more critical in Fintech than in traditional e-banking transactions because Fintech transactions are complicated and less predictable. IT quality is also crucial to Fintech success because IT plays a key role in Fintech transactions. This study mainly explores the relationship between uncertainty and IT quality, both of which significantly affect Fintech continuance intentions. For the purpose, we integrated an IT quality–based perspective with a trust-based model to investigate Fintech continuance intentions. Our results demonstrate that system quality is negatively related to perceived risk, whereas information quality is positively related to trust. Service quality is the most important quality factor for controlling uncertainty and encouraging continued use of Fintech. We found a more extended role of IT in Fintech than in other digital services. This study provides Fintech providers with the practical guidance in the design and implementation of Fintech innovation, thereby achieving the sustainable development of Fintech.
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