Traveling not only creates fun for tourists. Tourism activities are believed to also improving human resources ability. It is a significant aspect related to human resource capacity that soft skills ownership which can be trained to modern travellers through ecotourism activities. This descriptive qualitative study describes soft skills trained to tourists from among younger generation in ecotourism destinations. Statement of the problem in this research is what is the relevance between ecotourism and soft skill ownership? This study identifies soft skills trained in ecotourism activities that are interpersonal skills characterized by communication skills, like others, have empathy and concern, warm, forgiving, open, adaptive and self-control abilities. The interpersonal skills that are part of this soft skill are believed to be important and will help younger generation to succeed in living their lives.

<p><strong><em>Abstarct</em></strong><em>. </em><em>The problems faced by the Mendiro village community are the function of protected forests, hunting of birds, timber theft / bamboo shoots, river pollution, logging in springs and the transfer of land ownership owned by people outside Wonosalam. The purpose of community service is to provide knowledge and skills to the hamlet of Mendiro Village and Panglungan Village to create a village of residence to become an ecotourism village. Over time, found collaboration of agro-tourism products which is the development of the potential that exists in the field. Service is carried out using participatory counseling methods followed by demonstrations and practices. The training activities are carried out intensively from February to August 2018 at the Panglungan Village Hall and at the residents' houses which are used as Tourist Information Centers. The activity begins with the provision of materials on the principles of ecotourism and community-based tourism, and is continued with comprehensive material to create an ecotourism village, starting with the provision of local culinary delights to making homestays. The conclusion of this dedication activity shows that the residents have high motivation to make their home village become an ecotourism village in order to overcome a number of problems listed above.<strong></strong></em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em>ecotourism, agro-tourism, community-based tourism</em></p><p><em> </em></p><p> </p><p><strong>Abstrak.</strong> Masalah yang dihadapi masyarakat Desa Mendiro adalah fungsi hutan lindung, perburuan burung satwa, pencurian kayu/rebung, pencemaran sungai, penebangan di area mata air dan alih kepemilikan lahan milik orang di luar Wonosalam. Tujuan pengabdian kepada masyarakat adalah untuk memberi pengetahuan dan keterampilan kepada masyarakat Dusun Mendiro dan Desa Panglungan untuk menciptakan desa tempat tinggal menjadi desa ekowisata. Pengabdian dilakukan dengan menggunakan metode penyuluhan partisipatif yang diikuti dengan demonstrasi dan praktik. Kegiatan pelatihan dilaksanakan secara intensif sejak bulan Februari sampai Agustus 2018 bertempat di Balai Desa Panglungan dan di rumah warga yang dijadikan Tourist Information Centre. Kegiatan diawali dengan pemberian materi tentang prinsip-prinsip ekowisata dan pariwisata berbasis masyarakat, dan dilanjutkan dengan materi yang komprehensif untuk menciptakan desa ekowisata, mulai penyediaan kuliner lokal hingga pembuatan <em>homestay</em>. Kesimpulan dari kegiatan pengabdian ini menunjukkan bahwa para warga memiliki motivasi yang tinggi untuk menjadikan desa tempat tinggal mereka menjadi desa ekowisata guna mengatasi sejumlah permasalahan yang tertera di atas.</p><p> </p><p><strong>Kata kunci: </strong>Ekowisata, Pariwisata Berbasis Masyarakat</p>

This research effort empirically tests three factors hypothesized to affect Indonesian millennials' predisposition to engage in ecotourism experiences, namely universalism value, horizontal collectivism and user generated content (UGC). Indonesia is generally considered a collectivist (as opposed to individualistic) society, yet there is variance in both universalism value and horizontal collectivism. Two studies were conducted, one at 'soft', and another at 'hard' ecotourism sites. Findings showed that universalism value is positively related to ecotourism predisposition. UGC has a marginal moderating effect on the universalism → ecotourism predisposition. Horizontal collectivism also has a marginal moderating effect on the universalism → ecotourism predisposition in soft ecotourism but has significant effect in hard ecotourism. Both have direct effects on ecotourism predispositions. Managers must recognize that millennials can be segmented based on both universalism value and horizontal collectivism; and that to appeal to those with higher levels on these value dimensions UGC should be encouraged.

The purpose of the study was to determine the participatory leadership style of the top management of Medi Groups Bali. This research was conducted with a descriptive qualitative approach and data collection by observation and interview. The result of this research is that this participatory leadership style can develop the company because it builds a culture that all teams must actively contribute to every existing process by increasing their work motivation and innovation. The participatory decision-making process at Medi Groups is divided into 2 levels, namely the executive level which produces strategic policies and the operational level which produces decisions in terms of execution. The conclusion of this study is that decisions made through discussions between superiors and subordinates with many studies and inputs from different individuals and different generations make the company able to adapt to current developments and be able to survive in the future.

The Covid-19 pandemic has a negative impact on the tourism and hospitality sector, one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces hotel management to think creatively and make the right decisions to maintain hotel operations. This study aims to describe the strategies that PHS has implemented during the Covid-19 pandemic. The research method was carried out qualitatively, the data were obtained through structured interviews with key informants from management, marketing experts, hospitality experts and PHS consumers. The conclusion of this study are; first, the Covid-19 pandemic makes PHS management have to weigh income and expenditure to be balanced. Second, the marketing strategy implemented by PHS is to maximize the use of social media for all employees. Third, the strategy carried out by PHS is to continue to implement a multitasking system, employees must be able to innovate and make adjustments to conditions that occur in the future. Keywords: business strategy, hotel, Covid-19