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This study aims to determine the effect of product quality on Nokia mobile phone purchase decision  with brand image as mediator. This  research was conducted in Denpasar  City. The  number of samples taken is 99 samples with  nonprobability sampling method, especially Accidental sampling or convenience sampling. The data were collected through questionnaires with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The results of the study found that product quality has a significant positive effect on purchasing decision, brand  image hasa significant positive effect on purchasing  decision, product quality has a significant positive effect on brand image and brand image mediating the effect of product quality on purchasing decision. Companies should conduct market research to make the product or product specifications suitable and suitable to be incorporated in Nokia mobile phone products. In the service, the company must work together with various vendors of Nokia mobile phones both sales and service spare parts, service, and guarantees by multiplying the cooperation with them, with these consumers will easily obtain the services needed.

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The purpose of this study is to analyze the effect of digital marketing, word of mouth, and service quality on purchasing decisions. This research was conducted on consumers or customers of PT. Pegadaian Regional Office VII Denpasar. The number of samples in this study were 220 respondents. The sampling technique is accidental sampling. Data collection was obtained from the results of the distribution of consumer questionnaires PT. Pegadaian Regional Office VII Denpasar. Data analysis in this study uses multiple linear regression analysis. The results of multiple linear regression analysis show that digital marketing, word of mouth, and service quality variables have a positive and significant effect on purchasing decisions. The results of this study indicate that the higher the digital marketing, word of mouth, and quality of service, it will increase purchasing decisions. Keywords: digital marketing, word of mouth, service quality, purchasing decisions

The purpose of this study was to examine the role of brand awareness in mediating the influence of advertising on purchasing decisions in the Tokopedia application in Denpasar City. The variables examined in this study were advertising variables, brand awareness and purchasing decisions. This research was conducted in Denpasar City and the population in this study were people who had already made transactions at Tokopedia in Denpasar City. The sample in this study consisted of 120 respondents. This study uses the method of determining the technique sample selected purposive sampling. Data were analyzed using path analysis techniques. The results showed that advertising variables have a positive and significant effect on brand awareness, advertising variables have a positive and significant effect on purchasing decisions, brand awareness variables have a positive and significant effect on purchasing decisions, and brand awareness variables significantly mediate advertising influence on purchasing decisions. Keywords: advertising, brand awareness, purchasing decisions