Marketing mix and service quality are two important aspects that need to be considered by a tourist attraction in order to provide satisfaction to tourists. Tourist satisfaction can be achieved if the products sold are supported by good quality and price of products and services. Satisfaction can also affect the intention of tourists to revisit these tourist attractions. The problem that occurs in educational tourism in Kampung Coklat, Blitar Regency is that some tourists are not satisfied with the elements of the marketing mix and the quality of the services offered. This study aims to analyze the effect of marketing mix and service quality on tourist satisfaction in Kampung Coklat, Blitar Regency, to analyze the effect of marketing mix and service quality on revisit intention to Kampung Coklat, Blitar Regency and to analyze the effect of tourist satisfaction on revisit intention to Kampung Coklat, Blitar Regency. The number of respondents in this study were 100 people who were chosen deliberately with the criteria being at least 17 years old and visiting Kampung Coklat for the first time. The analysis was performed using Structural Equation Modeling (SEM) through the SmartPLS version 3.0 application. The results showed that marketing mix and service quality had a significant effect on tourist satisfaction, marketing mix and service quality had a significant effect on revisit intention, and tourist satisfaction had a significant effect on revisit intention. Keywords: Marketing Mix, Service Quality, Satisfaction, Revisit Intention

The perception of the visitors of the quality of the services provided at the Bali Pulina Agrotourism contributed to their satisfaction, which would then make them desirous of paying a revisit to it. The research was conducted at the Bali Pulina Agrotourism. This study was intended to analyze the effect of the quality of services (physical evidence, reliability, responsiveness, assurance, and empathy) on the visitors? satisfaction with the Bali Pulina Agrotourism, and analyze the effect of the visitors? satisfaction on their desire to pay a revisit to it. The respondents in this study were the tourists who had visited the Bali Pulina agrotourism, totaling 80 and obtained using the accidental sampling method. The model was designed based on the Smart PLS version 3.0-based Structural Equation Modelling (SEM) using a computer program. The results of the study showed that physical evidence significantly contributed to the visitors? satisfaction (p = 0.002); reliability significantly contributed to the visitors? satisfaction (p = 0.005); responsiveness significantly contributed to the visitors? satisfaction (p = 0.040); assurance significantly affected the visitors? satisfaction (p = 0.001); empathy significantly affected the visitors? satisfaction (p = 0.014); the visitors? satisfaction significantly contributed to their desire to pay a revisit to the Bali Pulina Agrotourism (p = 0,000). Based on the results of the study, the Bali Pulina Agrotourism was expected to be able to maintain and improve the quality of services to make the visitors feel satisfied and desirous of paying a revisit. Keywords: agrotourism, service quality, satisfaction, revisit, PLS

Push and pull factor as motivation for travelling are the components that influence tourist perception about tourist attraction related to the level of tourist satisfaction. Motivation also able to encourage tourist to revisit. Prai Ijing Traditional Village is one of the tourist attractions and cultural sites which is located in Waikabubak, West Sumba, NTT. It has unique culture, strategic location, therefore visited by many visitors. The purpose of this study is to determine the effect between motivation, tourist satisfaction and intention to revisit the village. The research method, the population of this research are domestic and foreign tourists visiting the Prai Ijing Traditional Village. The samples of this research is 100 visitors as the respondent, by using accidental sampling. The data were analyzed by Structural Equation Modeling (SEM) using SmartPLS software version 3.0 and qualitative descriptive analysis to describe the characteristics of respondents, interpretate the results of SEM analysis, and reveal the result of research hypothesis test. The results showed that push and pull factors had significant effect on tourist satisfaction. Tourist satisfaction had significant effect on the intention to revisit. The push and pull factors did not had significant effect on the intention to revisit.  Pull factors had significant effect than push factors on tourist satisfaction. Therefore, the pull factors need to be maintained and improved in order to be able to provide optimal satisfaction. The management and local communities are expected to increase the diversity of attraction and tourist activities, provide unique and innovative cultural tourism products, and maintain local wisdom and cultural assets as the main attention for tourists to visit the Prai Ijing Traditional Village Keywords: tourist motivation, satisfaction, revisit intention, SEM

Perception of Young Generations’ Interest in Farming in Tanah LotTourism Area (The Case of Subak Gadon III, Tabanan) The rapid development of tourism will affect subak : that is, the transformation oflabor, the occurrence of land conversion, and the occurrence of water usecompetition. Tourism will have an impact on farming interest, especially the youngergeneration of farm households in Subak Gadon III, knowing that this subak is locatedin the tourism area. The purpose of this study was to analyze perceptions anddifferences in the perception of younger generation of non-tourism and youngergeneration of tourism about the impact of tourism on farming interest of the youngergeneration of farm households in Subak Gadon III, Tabanan. Data analysis methodused was descriptive-qualitative and quantitative.The results showed that the perception of the younger generation of non-tourismabout the impact of tourism on the farming interest of the younger generation wasclassified with a score of 3,32. The younger generation of non-tourism had aperception that the existence of tourism sufficiently influenced the farming interest ofthe young generation, but it did not make the non-tourism youth switch to tourism.The younger generation of tourism showed that tourism had a high impact on theinterest of farming the younger generation with a score of 3,55. The younggeneration of tourism has a perception that tourism was the most appropriate choicebecause for them the tourism sector is very supportive of its life. There is adifference in the impact of tourism on farming interest in the younger generation ofnon-tourism and young generation of farm households' tourism in Subak Gadon III,Beraban, Tabanan. This difference was seen in 3 parameters of a total of 14parameters.Suggestions that can be made for this research are for Subak Gadon III in the futureto be able to initiate a new breakthrough by involving the young generation invarious activities in subak life to attract farmers especially the younger generation offarm households in Subak Gadon III, Tabanan.

Capacity is the main element for farmers in achieving their goals. Farmer's Capacity consists elements of knowledge, attitude, and skills. With the increasing number of visits in Bali, especially Jatiluwih Agrotourism, farmers should be the subject of management so that they can fully enjoy the benefits of the visit. With the existence of agrotourism, agriculture and tourism can be a pair of harmonious sectors. Tourist's feedback on the satisfaction and intention to revisit can be an input in the effort to increasing the farmer's capacity in agrotourism management for its sustainability. This paper analyzes Farmer's Capacity for Jatiluwih Agrotourism Management and Its Influence toward Tourist's Satisfaction and Intention to Revisit. Primary and secondary data were obtained through interviews and filling out questionnaires with the Structural Equation Modeling (SEM) analysis method. The results of Partial Least Square (PLS) analysis show that farmer's capacity has a significant effect on tourists's satisfaction, which leads to tourists's intention to revisit. it is expected that higher capacity of agroutourism management among farmers will increase tourist's satisfaction which affects tourist's intention to revisit hence, improving the welfare of the community, especially farmers in Jatiluwih Agrotourism.