No abstract

Processing raw materials into a product with higher  value added is a positive endeavor, to provide higher benefits for the welfare of society. Seaweed as one of the mainstay commodities in the West Nusa Tenggara region will provide high benefits if it is successfully processed into products with a higher selling value than if it is sold as a ra product. This study aims to determine the  value added  of processed food products made from seaweed, namely seaweed rengginang,  seaweed kripik and seaweed crackers which are processed by the "ARES" Business Group in Karangbaru Village, Mataram City. The research method is descriptive, and value added analysis is based on the Hayami Method. From the calculated of value added , it turns out that the value added of seaweed kripik produces the highest value added, which is Rp. 111,400,- per kilogram of processed seaweed, then the  value added of seaweed crackers is Rp. 98.000, - and the added value of seaweed rengginang  is Rp. 78,050,- Furthermore, it is suggested to the “ARES” Business Group if the demand for seaweed kripik is relatively good, the production of seaweed kripik needs to be increased in capacity in the future, and the “ARES” Business Group to continue to be creative in making products made from seaweed to be processed into superior products, as an effort to increase the  value added of raw materials into products with higher value added

Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income   This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis.  The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices.   Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products.

Until now farmers still use synthetic chemical pesticides in eradicating pests and diseases. On the one hand, the use of synthetic chemical pesticides is beneficial because of the poison power or the ability to kill pests and diseases that are high and fast, but the excessive use of toxic pesticides, in addition to the increasingly resistant pests and diseases to pesticide poisons, can also pollute the environment. In addition, pesticide poisons tend to increase in price, so that economically it does not increase production value. Community service is carried out in the form of agricultural counseling, carried out in Mekar Sari Village, Gunung Sari District, aiming that farmers have better knowledge and are willing to implement integrated pest and disease control (IPM) methods on rice plants. This counseling material was delivered with lecture techniques, then followed by question and answer sessions. The agricultural extension activities in Mekar Sari Village, Gunung Sari Subdistrict went smoothly and most of the extension participants were able to increase their knowledge to be better, so that they were expected to increase their understanding and be able to apply the technology

The poverty reduction strategy is a priority strategy for every local government in Indonesia today with the aim of accelerating poverty alleviation towards a prosperous society. West Nusa Tenggara Province isone of the provinces whose poverty rates are still above the national average, so that various efforts to accelerate poverty alleviation are needed in order to catch up with other regions. This research is conducted on 3 community groups, namely farmers' community groups, fishermen community groups, and crafters community groups in 3 different villages in West Lombok, by conducting a SWOT analysis in order to find the right strategy to accelerate poverty alleviation, especially in the district of West Lombok.The results of the study found that strategies are needed to overcome the weaknesses that exist in community groups, to get opportunities for community empowerment that exists. Programs that need to be carried out are group capacity building programs through mentoring to get empowerment programs by the government, group capacity building programs to gain banking access to increase group venture capital,and community group institutional strengthening programs by making the community groups as cooperatives with legal entities to facilitate the government in providing guidance and distribution of productive revolvingfunds to members