No abstract

Prior research suggests that corporate image and reputation can contribute to relationship marketing and customer loyalty. However, little empirical evidence support the influence of these constructs on customer loyalty. This study investigates the influence of corporate image-comprised of functional and emotional aspectsand reputation on customer loyalty. A structural equation model is developed to test the research hypotheses. The study was tested using data collected from a sample of Spanish consumers in a service setting. Results show that functional and emotional image have a positive influence on corporate reputation. Similarly, corporate reputation has a positive influence on customer loyalty. This study may help managers use their resources more effectively by focusing on corporate image and reputation as the greatest strategic assets to enhance customer loyalty.

One of the most important aspects in the field of marketing is to explore the path to customer loyalty. Previous studies have presented several approaches on this issue incorporating differing central constructs. However, researchers have given little consideration to social identification antecedents to hotel customer loyalty development. This study follows an integrated approach and proposes a model with two social exchange constructs (customer trust and commitment) and one social identity variable (customer identification) as the most significant elements between the perception of a responsible corporate behavior and hotel customer loyalty. Empirical data were analyzed using structural equation modeling. Findings demonstrate that corporate social responsibility positively impact on customer trust, commitment, and identification with the company. Furthermore, customer trust, along with customer commitment and customer identification with the company positively influence hotel customer loyalty. Finally, customer trust has a positive direct effect on customer commitment and identification.

En este trabajo, se aborda la importancia de las emociones en el aprendizaje a partir de investigaciones llevadas a cabo al respecto en el campo de la neurociencia y la psicología. En este sentido, los últimos estudios en estas disciplinas sustentados en lo que se ha venido a llamar el movimiento MBE (Mind, Brain and Education) apuntan a la necesidad de un aprendizaje centrado en el estudiante en el que se optimice el proceso cognitivo a través de la consideración de fundamentos neurocientíficos que mejoren la experiencia educativa. Así, en este artículo se analiza la influencia de los estados emocionales negativos y positivos en el aprendizaje, así como la importancia de la autorregulación emocional y la motivación en la adquisición de conocimiento. De esta manera, se sugiere la consideración de todas estas cuestiones en el proceso de elaboración de nuevas y más eficientes metodologías de enseñanza-aprendizaje que asuman la formación integral de estudiantes -entendidos como personas con diversas realidades emocionales- en pos de una evolución y mejora de la práctica educativa. Además, se invita a una implicación de los docentes en lo que se refiere a la incorporación de nuevas propuestas metodológicas que apuesten por potenciar principalmente la motivación intrínseca del alumno y generar un contexto propicio de enriquecimiento a todos los niveles. Para ello, se proponen toda una serie de medidas encaminadas a la mejora de la motivación de los estudiantes en un ámbito docente.

The article presents a review of the research on green hydrogen from the social sciences, identifying its main lines of research, its problems, and the relevant challenges due to the benefits and impacts that this energy vector has on energy transitions and climate change. The review analyzes a corpus of 78 articles indexed in the Web of Science (WoS) and SCOPUS, published between 1997 and 2022. The review identified three research areas related to green hydrogen and the challenges for the social sciences in the future: (a) risks, socio-environmental impacts, and public perception; (b) public policies and regulation and (c) social acceptance and willingness to use associated technologies. Our results show that Europe and Asia lead the research on green hydrogen from the social sciences. Also, most of the works focus on the area of public policy and regulation and social acceptance. Instead, the field of social perception of risk is much less developed. We found that little research from the social sciences has focused on assessments of the social and environmental impacts of hydrogen on local communities and indigenous groups, as well as the participation of local authorities in rural locations. Likewise, there are few integrated studies (technical and social) that would allow a better assessment of hydrogen and cleaner energy transitions. Finally, the lack of familiarity with this technology in many cases constitutes a limitation when evaluating its acceptance.