The Carpathian region is distinguished by a high tourist flow and variety of hotels. The need for consumption of quality drinking water for tourists and local population is determined. Underground sources and wells constitute a water supply of accommodation facilities in this region. The issue of drinking water quality in the Carpathians remains poorly studied. It is necessary to realize the landscape, the content of heavy metals in the rocks, the differences in elevation, and tourist flow that can cause diffusion pollution. Sources of water supply in the tourist area of the Ukrainian Carpathians are the subject of the article. The sociological survey of the owners of local tourist accommodation facilities showed that 17.5% use surface sources, 48.8% use underground sources, 32.5% use mixed sources, 56.2% of respondents dispose of sewage disposal without proper water reclamation. We took samples of drinking water from sources, wells in this region and analyzed such indicators as pH, temperature, altitude, nitrates and nitrites, phosphates, ammonium, and mineralization. Sensafe's visual membrane tests for drinking water determined heavy metals such as Cu, Ni, Co, Zn, Cd, Hg, Fe in the water samples. The functional dependence of the content of heavy metals and the altitude zonation of drinking water sources for the region іs described by the equation y = -0.059ln(x) + 0.4219.

The aim of the article is to investigate the water quality in the Prut River, which tends to tourist destinations, and to establish the interdependence of the water pollution index with the number of tourists visited in the Yaremche Tourist Cluster. The article scientifically proves the indirect influence of tourist flow on water quality in the Prut River. Water samples from the Prut River were taken, such as pH, temperature, nitrates and nitrites, phosphates, ammonium and mineralization were analyzed. Using membrane tests Sensafe in water samples, we determined the content of the following metals: Ni, Co, Zn, Cd, Hg, Fe. Based on the results, we calculated the water pollution index, which is 0.52. It is established that the water is clean. IZV is determined at each point of water withdrawal in the dynamics during 2016-2020, the interdependence of water quality of the Prut River with the number of visitors to the tourist destination. The forecast of the index of water pollution and tourist flow for 2021-2025 is carried out using the data received in the operating system Exel. It is proved that with the growth of tourists the water quality deteriorates, although it fluctuates within the norm.

УДК 338.48 климчук і.я., казюка н.п.Івано-Франківський національний університет нафти і газу види тА джереЛА кОнкУрентних перевАг тУристиЧних інтернет-пОртАЛів івАнО-ФрАнківськОї ОбЛАсті тА перспективи ствОрення нОвОгО тУристиЧнОгО веб-сАйтУ Анотація. На прикладі туристичних інтернет-порталів Івано-Франківської області досліджено види та джерела конкурентних переваг в обраному сегменті туристичного ринку. Висловлено припущення, щодо виділення основних елементів веб-сторінок, які є найважливішими для потенційних користувачів. Шляхом прямого співставлення і порівняння проведено аналіз, в ході якого було визначено домінуючі конкурентні переваги, які в цілому демонструють низький рівень унікальності українського контенту, сумнівну якість та незначну кількість унікальних дизайнерсько-інноваційних рішень. На основі проведеного дослідження обґрунтовано доцільність та необхідність створення нового туристичного інтернет-ресурсу з метою комерціалізації та популяризації туризму в області та в Україні в цілому. ключові слова: туристичний інтернет-портал, конкурентні переваги, туристичні ресурси, контент, туризм, Карпати.summary. This article deals with the research of the types and sources of competitive positions in the selected segment of the tourism marketing through the example of tourist Internet portals of Ivano-Frankivsk region.The main webpage elements are suggested to highlighted which are the most important to potential users. By direct matching and comparison, an analysis was conducted where the dominant competitive advantages were determined that generally present a low level of distinguishing characteristic for the Ukrainian content, dubious quality and a small number of unique design and innovation solutions. Also this article can contribute to the formation of market strategy and setting the main tasks in planning their activities by new market participants, with the aim of entering the market as efficiently as possible through the implementation of tourist internet portals projects or to adjust the current activity of tourist Internet resources. In fact, the article demonstrates a general market situation where leaders are identified with a list of major disadvantages and advantages. The important components of the analyzed websites are considered from the potential consumers' point of view. These components may contain important for potential users structural elements of the main and secondary web pages of the site, ideological novelty, high reliability of filling and low advertising load. The article describe the ability these web pages to reach the maximum market share, attract potential users and strategic competitors, to lead the competition to a new higher level. This could improve the quality to fill in similar travel websites. Based on the undertaken research this article grounds the practicability and necessity for a new tourist Internet portal establishment for commercialization and popularization of tourism in the region and Ukraine.