This study aims to describe the effect of salary and incentives on the performance of employees of PT. Unilastindo Interbuana Pandaan simultaneously, partially and most dominantly. The method used in this study is a descriptive method with a quantitative approach, data analysis techniques that are validity, reliability, multiple linear regression with F test and t test. The validity test results obtained by the calculated r value of the variable salary, incentives and employee performance is greater than the value of r proven valid tables and the reliability test results obtained a reliable value of salary, incentives and proven reliable employee performance. Based on the results of the F test (Simultaneous), known the value of sig. F count is 0.00 because the significance value of F is less than 0.05, the regression analysis model is significant. T test results explain, that the salary and incentive variables significantly influence employee performance variables, because the salary is significant 0.018 <0.05 and the incentive is significant 0.012 <0.05. The most dominant incentive variable influences employee performance, this is indicated by the value of Standardized Coefficients Beta incentive variable is greater than the salary variable. Influenced by indicators include: performance, length of work, seniority, needs, fairness and eligibility, job evaluation.

This study aims to determine and analyze the influence part of the green marketing concept where the variables studied include green product, green promotion, green packaging. Towards Savana Project product buying intention, and to know and analyze which variables have the dominant influence on consumer buying interest. The population of this study is all prospective buyers of Savana Project products using the Non-Probability Sampling Method, namely convenience sampling where members of the population can be easily selected as samples. The number of samples in this study were 121 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the analysis show that all variables simultaneously have a significant effect on buying intention, and are able to contribute to customer loyalty variables by 58.8%. Partially only green products that do not have a significant influence on buying interest. While the other two, namely green promotion and green packaging have a significant influence on consumer buying interest. green promotion becomes the dominant influence variable on customer loyalty with a regression coefficient of 0.501 greater than the other three variables. This shows that green promotion is a variable that greatly influences consumer buying interest.

This research aims to determine the marketing stategy of Kedai Karya Online Shop in increaseasing sales and and to know the factors that influence the fluctuation of sales turnover in Kedai Karya Online Shop. Informants of this research is the owner of Kedai Karya Online Shop. Sources of data collected from interviews, documentation, and observation. Data analysis techniques using interactive analysis techniques include data reduction, data presentation, and conclusions. The results show that Kedai Karya Online Shop use e-marketing strategy that is product strategy, price, communication, and distribution. Factors that influence an increase in sales turnover are seasonal factors, innovation factors, and use of paid advertising. Then the factors that affect the decline in sales turnover is the lack of promotion.   Keyword : marketing, strategy, online shop, sales

The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.

Abstract It is important to assess the company's financial performance to assist management and investors in making decisions. One method to analyze the company's financial performance assessment is using the Economic Value Added (EVA) analysis method. EVA is an analytical method to determine the company's added value by subtracting economic profit from the cost of capital issued. EVA method analysis begins by calculating Net Operating Profit After Tax (NOPAT), Invest Capital (IC), Weighted Average Cost of Capital (WACC), Capital Charge (CC) and Economic Value Added (EVA). This study aims to assess the financial performance of PT. Sido Muncul's Herbal and Pharmaceutical Industry, 2017-2019 using the Economic Value Added (EVA) analysis method. This research is descriptive and uses a quantitative approach. The data in this study are financial statements, namely balance sheets and income statements. From the results of the study, the EVA value during the research year increased and was positive (EVA > 0). This shows that PT. The Herbal and Pharmaceutical Industry of Sido Muncul Tbk is able to create added economic value for management and investors (shareholders). After being compared with similar companies, the EVA value which occupies the highest position is PT. Kalbe Farma Tbk, then the next sequence is PT. Herbal and Pharmaceutical Industry Sido Muncul Tbk and the last one is PT Darya-Varia Laboratoria Tbk. Keywords: Financial statement analysis, NOPAT, IC, WACC, CC and EVA