The concepts of media competence have different meanings, and the media competence itself most often refers to: understanding media messages and content; ruling the media, ie the skill of handling media devices; effective use of the media in solving school and business tasks (the ability to plan and enjoy free time with the help of the media); creating the media, composing media messages and offers; evaluating of the media, ie the functions of the media system. Media competence in this sense implies the ability to encompass social relations and (re)evaluate one's own actions according to normative and ethical as-pects.