The research has conducted at the EIDE, Captain Orestes Acosta of Santiago de Cuba in the sport of karate-do, to develop a psycho-pedagogical strategy to sensitize trainers, athletes, and others involved in the importance of intrinsic motivation for the teaching-learning process of the same. For the study, methods and techniques were applied such as: observation, semi-structured interviews, and surveys. The qualitative analysis of the results indicates that coaches have inadequacies in the domain of participatory methodologies and the conception and instrumentation of teaching methods, and in athletes the need to improve their teaching-learning processes predominates, wishing to develop effective strategies that favor an integral formation. The psycho-pedagogical strategy that is proposed has based on epistemological, theoretical, methodological, and didactic foundations that support its instrumentation and has made up of three stages with its corresponding actions. The aspects analyzed by the experts, both of the specific actions, and the strategy as a whole achieved positive assessments that validate the design for its subsequent implementation.