<em>This research is about Implementation of Digital Marketing on Consumers Purchasing Decisions. This research aims to analize the implementation of the Social Media Marketing, Pay Per Click and Email Marketing to the  Purchasing Decisions of Jakarta JD.id Consumers. In this research the sample took 100 respondent using purposive sampling technique, which respondent is an active user of the face book forum and has shopped on the JD.id site. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Social Media Marketing, Pay Per Click and Email Marketing simultaneous and partial gave positive and significant effect to Consumers Purchasing Decisions.</em>

The trend of using air conditioners, air conditioners or called AC (Air Conditioner) is increasing in the community both in offices and in housing. To keep its performance, air conditioning should be maintained regularly according to the intensity procedure. Hence, the air conditioner can stabilize the air temperature and humidity of the area in accordance with its specification. As the demand for maintenance is growing, the opportunity to become an AC technician is also increasing. Carrying out basic training in AC maintenance can assist people who are interested to become AC technicians. Training participants are expected to gain knowledge of AC installation, AC components and working principles, AC maintenance, and safety standard.

This study aims to determine the direct influence of leadership and work environment on job satisfaction, to know the direct influence of motivation on job satisfaction, to know the direct influence of leadership and work environment on motivation, and to know the influence of leadership and work environment on job satisfaction through motivation. This study using the path analysis method and the sample of researchers using a random sample of 62 employees. The results showed that leadership and work environment directly influence job satisfaction. Motivation directly affects job satisfaction. Directly leadership and work environment affect motivation, and leadership and work environment affect job satisfaction through motivation.

<em><span lang="EN-US">T</span><span lang="EN-US">hisstudyaims toanal<span>y</span>zethe<span>e</span>f<span>f</span><span>ec</span>tof<span>t</span>otalqu<span>a</span>l<span>i</span>tymanag<span>e</span>m<span>e</span>nton<span>c</span>ost <span>e</span>f<span>f</span>ici<span>e</span>n<span>c</span>yatE<span>M</span>P<span>M</span>alac<span>c</span>aStra<span>i</span><span>t</span>,the in<span>f</span>luen<span>c</span>eofjustint<span>i</span>meonop<span>e</span><span>r</span>at<span>i</span>onal p<span>e</span>rfo<span>r</span>man<span>c</span>e atE<span>M</span>P<span>M</span>alac<span>c</span>a Stra<span>i</span>tandtotalqual<span>i</span>tymanag<span>e</span>m<span>e</span>ntandjustin simultaneously onop<span>e</span>r<span>a</span>t<span>i</span>onalp<span>e</span>rfo<span>r</span>man<span>c</span>eat<span> E</span><span>M</span>P<span>M</span>ala<span>c</span><span>c</span>aStra<span>i</span><span>t</span>.<span> T</span>henumb<span>e</span>r ofsampl<span>e</span>sinth<span>i</span>sstudy <span>w</span><span>e</span>re78r<span>e</span>spond<span>e</span>nts.<span>T</span>heanalysiste<span>c</span>hniqueus<span>e</span>ssimple r<span>e</span>gr<span>e</span>ss<span>i</span>on analysis and mul<span>t</span>ip<span>l</span>er<span>e</span>gr<span>e</span><span>s</span>sion. <span>T</span>he r<span>e</span>sul<span>t</span>ssho<span>w</span><span>e</span>dt<span>h</span>attotalqual<span>i</span>ty manag<span>e</span>m<span>e</span>ntandjustint<span>i</span>me simultaneously hadasi<span>g</span>ni<span>f</span>icant<span>e</span>f<span>f</span><span>ec</span>tonop<span>e</span>rat<span>i</span>onalp<span>e</span>rfo<span>r</span>man<span>c</span>e<span>b</span><span>ec</span>a<span>u</span>se to<span>t</span>al qual<span>i</span>tymanag<span>e</span>m<span>e</span>ntwasmainta<span>i</span>n<span>e</span>din ter<span>m</span>softea<span>m</span>wor<span>k</span>.A<span>cc</span>ordingtothe <span>e</span>mplo<span>y</span><span>e</span><span>e</span>sdoingwork <span>w</span>i<span>t</span>hfu<span>l</span>lr<span>e</span>spons<span>i</span>bi<span>l</span>i<span>t</span>y andsuppor<span>t</span><span>e</span>dbythesta<span>n</span>dardof t<span>i</span>me us<span>e</span>dtosupport<span>c</span>ontrolofprodu<span>c</span>t<span>i</span>on<span>c</span>ost<span>s</span>.<span>T</span>otalqual<span>i</span>ty manag<span>e</span>m<span>e</span>nthasa posit<span>i</span><span>v</span>e<span>e</span>f<span>f</span><span>ec</span>tonop<span>e</span><span>r</span>at<span>i</span>onalp<span>e</span>rfo<span>r</span>man<span>ce</span>.<span>T</span>hissho<span>w</span>sthatto<span>t</span>al qual<span>i</span>ty manag<span>e</span>m<span>e</span>nt <span> </span>that <span> </span>are  mainta<span>i</span>n<span>e</span>d <span> </span>in <span> </span>ter<span>m</span>s <span> </span><span>o</span>f <span> </span>tea<span>m</span>work <span> </span>a<span>cc</span>ording <span> </span>to <span> </span>the <span>e</span>mplo<span>y</span><span>e</span><span>e</span>sdoingworkwi<span>t</span>h fu<span>l</span>lr<span>e</span>spons<span>i</span><span>b</span>i<span>l</span>i<span>t</span>y<span>c</span>animpro<span>v</span>eop<span>e</span>rat<span>i</span>onal p<span>e</span>rfo<span>r</span>man<span>ce</span>.<span>J</span>ustint<span>i</span><span>m</span>e hasaposit<span>iv</span>e <span>e</span>f<span>fe</span><span>c</span>tonop<span>e</span>rat<span>i</span>onalp<span>e</span>rfo<span>r</span>man<span>c</span><span>e</span>.<span> T</span>his sho<span>w</span>sthatthestandard oft<span>i</span>meus<span>e</span>dtosupp<span>o</span>rt<span>c</span>ontrolofprodu<span>c</span>t<span>i</span>on<span>c</span>osts<span>c</span>an sign<span>i</span>f<span>i</span>cant<span>l</span>y impro<span>v</span>eop<span>e</span>rat<span>i</span>onal performan<span>ce</span></span><span lang="EN-US">.</span></em>

Purpose-To study the impact of the service quality and trust on customers loyalty of PT.Bank Mandiri,Tbk; Kelapa Gading Barat Branch. To improve the customers loyalty there are several factors that can influence them, such as service quality and trust. Methodology/approach-The research population was all customers PT.Bank Mandiri,Tbk;Kelapa Gading Barat Branch.According to the homogeneous population and based on the Gay and Diehl Theory, the samples taken were 50 people. Variables in this investigations consisted of: a).Independent Variables (exogenous): Service Quality (X1) and Trust (X2). b).The dependent variable (endogenous) Customers Loyalty (Y). Analysis tool being used is multiple linear regression which previously conducted validity and realiability. Findings-The result of investigations that service quality and trust simultaneously have a very strong contribution of 75,5% to the customers loyalty, and partially showed that service quality has significant and positive contribution to the customers loyalty of 64,8%. Partially, the trust variable has significant and positive contribution which amounted to 55,9% to the customers loyalty.