No abstract

No abstract

Media façades is a subdivision of urban computing integrating digital displays into buildings, including structures and road furniture. It is frequently connected with over dimensional screens and vivified, lit up publicizing, and places like Times Square. The façade is dematerialized and transformed into one immense promoting medium for sending messages. Media façades can bring out the most assorted feelings, from a major city feeling to disturbance at light contamination. They are likewise seen as Pop Art or as blemishes. Design tends to utilize media façades increasingly as a stylistic component. What used to be added to exteriors after the enhanced building development in the method for a flaw is currently a part of the design procedure and offers new extension for visionary outline which is authored to the term 'Mediatecture'. This research identifies the impact of using media façades on commercial buildings environmentally and economically. In addition to that, experimental design cases of interactive building façades will be discussed and a SWOT analysis will be analyzed to exemplify the challenges and discuss how they may be addressed. Also, the examples are presented to demonstrate how to work with the difficulties inalienable in media façade design forms taking into account the formation of different proposals for a media façade on current public and new buildings in Egypt.

No abstract

The environmental and social role of closed oriental balconies (Mashrabiyas) remains a significant vernacular aspect of Middle Eastern architecture. However, nowadays this traditional Islamic window element with its characteristic latticework is used to cover entire buildings as an oriental ornament, providing local identity and a sun-shading device for cooling. In fact, designers have reinvented this vernacular Islamic wooden structure into high-tech responsive daylight systems – often on a massive scale and using computer technology – not only to cover tall buildings as an oriental ornament, but also as a major responsive daylight system.It is possible to use the traditional architectural Islamic elements of the Middle East for problem solving design solutions in present-day architecture. The potential for achieving these solutions lies in the effective combination of the design concepts of the traditional elements with new smart materials and technologies. Hence, modern mashrabiyas could be a major responsive daylight system. Contextual information drawn from relevant theory, ethnography and practice is used to form a methodological framework for the modern mashrabiyas with high-tech responsive daylight systems. The main results set boundaries for the viability of computer technology to produce mashrabiyas and promote a sustainable way of reviving their  use within Middle Eastern buildings.