This study explored how a cohort of Asian Indians who migrated to the U.S. nearly 40 years ago have become acculturated to the U.S. by watching American television when they first arrived. The study used two concepts of the integrative communication theory: enculturation and acculturation. The study described how these Asian Indians did not grow up watching television in India. Hence, they became enculturated into American television. This cohort also watched television to learn how to act ''American,'' and thus became acculturated to the U.S. Furthermore, the study created linkage between the uses and gratifications theoretical perspective and the need for acculturation.
This study examined the portrayal of women on Indian soap operas through content analysis. Quotes from in-depth interviews of 100 Asian Indians (50 couples) from five major metropolitan areas, NY, DC, SF, Chicago, and Houston, who watch Indian television (imported from India) via the satellite dish or cable, were used in this study. Researchers uncovered specific themes, such as Portrayal of women, Heterosexual Romance and Intimacy, and Joint Family, and analyzed these themes against the theoretical framework of cultural proximity. The authors explained that the role of Indian women being created in Indian serials did not reflect the image of Indian women the participants remembered when they migrated to the United States in the 1960s. The image of Indian women that was being portrayed was that of a ''vamp'' or someone manipulative and not family-oriented. Therefore, the cultural proximity of the Indian soap operas was disrupted by the negative portrayal of Indian women to a particular generation of Indian immigrants in the United States. The participants appreciated the image of a modern Indian woman, as long as she still maintained traditional values. Further, these portrayals reminded these participants that they were cultural outsiders in modern India.
In this study, 23 African American broadcast journalists, who graduated from college between 1994 and 2014, were interviewed about their experiences working in network television news, specifically the role their mentor played to help their professional success. Mentors largely provided both vocational and psychosocial support, but were overwhelmingly not seen as role models. The majority of mentees also believed race was a factor in their careers. The findings led to recommendations on how mentors can guide their mentees toward career progression, such as verbal encouragement, guiding mentees to position themselves so “Others” see the value they bring to the newsroom, and networking opportunities.
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