This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions. Keywords: Trust, Convinience, Security and Quality of Service and Purchase Decision OnlineAbstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kenyamanan, keamanan, dan kualitas layanan terhadap keputusan pembelian online pada konsumen di daerah Tangerang Selatan. Populasinya adalah semua konsumen yang membeli produk secara online di wilayah Tangerang Selatan. Jenis data yang digunakan adalah data primer dengan menggunakan metode kuesioner. Teknik pengambilan sampel menggunakan non probability sampling dengan sampel sebanyak 200 responden. Teknik analisis yang digunakan adalah regresi berganda. Hasil penelitian menunjukkan bahwa: (1) Kepercayaan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian online. (2) Convinience memiliki dampak positif dan signifikan terhadap keputusan pembelian online. (3) Keamanan memiliki efek negatif dan tidak signifikan pada keputusan pembelian online. (4) Kualitas Layanan memiliki dampak positif dan signifikan terhadap keputusan pembelian online.

The growth of small businesses plays an important role in the economic development of the community. Unfortunately, many regions are less able to develop small businesses even though their regions have various economic potentials. The purpose of this community service program was to empower rural communities in creating culinary business opportunities. This community service program was carried out by a team from the Universitas Pembangunan Panca Budi by involving the community in Pahlawan Village, Batu Bara Regency. The method used was through lectures and focus group discussions. The materials presented and discussed were business administration management and marketing management. Observation activities were carried out to evaluate the results of community service activities. The evaluation results show that the people in the Pahlawan Village need to develop alternative business strategies, improve business management, and identify various factors for marketing activities for culinary businesses.

The present study examines and analyzes the strengths and weaknesses of the communications and customer relationship strategies that have been developed by public relations and individually simultaneously, influencing guests to visit at Hotels in Samosir. The research population is Hotel managers located on Samosir Island with saturated sample techniques where population units are sampled as a whole. Then, the data obtained were analyzed using regression analysis based on the Structural Equation Modeling (SEM) Partial Least Square (PLS). The empirical results of this study have shown that customer relationship marketing has an effect on the satisfaction of hotel guests. The success of the Hotel strategy in the Samosir area has given the guests satisfaction that has been a parameter for their future hotel success. Hotels that have failed in general have suffered a loss of trust and dissatisfaction with guests and communities. The communication strategies that have been established by the customer relationship hotel in Samosir area have shown good strategy. The customer relationship strategy that hotels in Samosir have created to increase guest satisfaction among them; Hotel provides Family Gathering activities. Family gatherings are of two typesemployee gatherings are a regular event for all employees to develop intimacy between employees. Customers gathering is a special event for guests to foster relationships. Customers relationship Hotel in Samosir area also has strategies in handling guest complaints. The strategy of the Hotel in the Samosir area in dealing with guest complaints is through a cooperative approach to guests. Customers relations Hotel in Samosir area is divided into two parts; guest service and customer information section. The existing customer relations of the Samosir Hotel has become a mediator that connects the agency with its guests. The needs of any guest they want should go through the customer relations section. Here the role of customer relations is also the communicator of the agency. The service department has the task of welcoming guests; providing services for all guests' needs and providing information on procedures. Customer relations have been able to increase hotel guests' satisfaction in Samosir areaYossie Rossanty, M.D.T.P, Nasution, I. Irawan http://www.iaeme.com/IJM/index.asp 89 editor@iaeme.com through innovation. It has been proven to increase the satisfaction of hotel guests. It is also closely linked to the hotel's customer relations strategy.

This study aims to analyze the effect of sales promotion, brand image, and price on purchasing decisions. The population in this study is the community of Tokopedia Marketplace users in the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas. The sample used is 150 respondents. The sampling method uses Convinience Sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method is using Multiple Linear Regression. This study proves that sales promotion has no significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions.

The purpose of this study was to determine and analyze the effect of product quality, brand image and price on Coffee Purchasing Decisions in Online Applications during the Covid-19 Pandemic. The population in this study is the community who use online applications in the area of Tangerang City Selatang (Grabfood, Gofood, and Shoppeefood). The sample used is 100 respondents. The sampling method uses Convinience Sampling. The data collection method used survey method, with the research instrument was a questionnaire. The data analysis method used was multiple linear regression analysis. The results of the research hypothesis testing indicate that the variable product quality has a positive and significant effect on the decision to buy coffee in online applications, brand image has a positive and significant effect on the coffee purchase decision in the online application, and the price has a positive and significant effect on the coffee purchase decision in the online application