Research related to the effect of product turnover on the performance of companies in the industrial sector is still needed to do research and study in depth. This is needed because the developed sector, especially related to product rotation, has an important role in advancing the sustainability of the company. The research methodology in this research is descriptive quantitative using simple linear regression analysis and using SPSS v 23 and Amos v 23 software as a calculation tool through a measurement model using simple Linear Regression at 87 MSMEs in Sukabumi City. The results of this study indicate a positive effect of product turnover on the performance of Small and Medium Enterprises.

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This study aims to analyze the implementation of Transformational leadership of the Study Program Chair and its impact on lecturer achievement motivation. The long-term goals and specific objectives of this study are the application of Transformationaonal leadership style that can encourage lecturers to excel in accordance with the indicators of achievement of lecturers' achievement. Lecturers are one of the important elements in higher education. In reality, lecturers as humans sometimes experience conditions of boredom and anxiety about their work so that they need motivation. The key to success and quality of graduates is determined by the teaching model of a lecturer. This has long been realized, even by the lecturers themselves. This awareness is shown by the lecturers' personal efforts to make them have competence and expertise in accordance with their interests and areas of concern. To achieve all that, the lecturer also needs motivation. "It is very important to give motivation to the lecturers to always improve the quality in the implementation of the Tridharma. This research was conducted on permanent lecturers, who have NIDN at private universities in Sukabumi. The research method used in this study is a conclusive method. Variable Transformational leadership is developed into four variable components consisting of Idealized influence, Inspirational Motivation, Intellectual Stimulation, Individualized consideration and variable Achievement motivation using Mc.Clelland's Achievement Motivation Theory which is operationalized in the Need for Achievement indicator, Need for Affiliation, and Need for Power. The sampling technique used is probability sampling with proportionate stratified random sampling technique. The test carried out on the instrument is the test of validity and reliability, and for the prerequisite test the analysis uses normality test, multicollinearity test, and heteroscedasticity test. And data analysis techniques use multiple regression. The results of transformational leadership research have a significant effect on lecturer achievement motivation.

The digital economy requires all countries to participate in preparing for digital transformation. As a country in Southeast Asia, Indonesia must prepare for the era of global competition. In 2020, the Indonesian government launched a digital transformation program with the vision of the ”Largest Digital Economy.” The digitalization of micro and small businesses in Indonesia is experiencing a slowdown due to the difficulty in adopting technology by MSME actors, and partly because of the COVID-19 pandemic. The focus of this research emphasizes the impact of the readiness of micro, small, and medium enterprises as individual decision-makers on the adoption of marketing technology. The Readiness Acceptance Model (TRAM) technology developed by Lin et al. (2007) utilized in this study explains that the impact of individual characteristics and experiences on their use and usefulness dominates the marketing technology decision-making process. The population of this study includes the micro, small, and medium enterprises in the Sukabumi area with 220 respondents as business actors. The method used is path analysis. The results show that the effect of technological readiness of MSME actors in Sukabumi on the acceptance of e-commerce carriers and technological know-how are influenced by the mindset of optimism, innovation, and discomfort, which have a big impact on the perception of ease of use (PEU) and the perception of usefulness (PU). The PEU has a massive impact on perceived advantages (PU) and the PU and PEU both have a significant positive impact on the intention to use. Keywords: technology readiness, technology acceptance model, e-commerce, UMKM