Penelitian ini tentang peran product knowledge terhadap persepsi risiko psikologi, persepsi risiko fisik dan pengaruhnya terhadap repurchase intention. Desain penelitian ini menggunakan penelitian eksploratif, deskriptif dan kuantitatif. Penentuan sampel penelitian menggunakan Mahasiswa/i Universitas Mercubuana yang pernah mengkonsumsi minuman kekinian dengan teknik purposive sampling yang akan disebar kepada minimal 180 Mahasiswa/i. Temuan ini membuktikan product knowledge memiliki pengaruh positif terhadap persepsi risiko psikologi, product knowledge memiliki pengaruh positif terhadap persepsi risiko fisik, product knowledge berpengaruh positif terhadap repurchase intention, persepsi risiko psikologi berpengaruh negatif terhadap repurchase intention dan persepsi risiko fisik berpengaruh negatif terhadap repurchase intention.
Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomena
This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.
In the last twenty years, there has been two major global economic crises in Indonesia with very different origin, the 2008 global financial crisis was induced by failure of international banks while the 2020 global pandemic crisis was induced by economic slowdown due to worldwide infectious disease. Previous researches implied that the financial crisis had more tendency to deplete capital without slowing down credit distribution thus facing bigger risk of illiquidity while it had the opposite effect on the pandemic crisis where banks withhold their capital too much and distributed too little leading to less profitability. We found that the persistence of changes of CAR, LDR, NPL, and ROA as capital, liquidity, and profitability measures during both crises don’t differ significantly. Keywords: Banking, pandemic, economic crisis.
The background of research is PT Resik Nyaman Sejahtera experiences several problems in the company: The company does not have clear targets, no marketing ,human resources and operations programs, unstable sales, high employee turnover. Therefore, the purpose of this study is to determine the factors that affect cleaning and security service business in Jakarta. To find out the company's strategy can still compete with current conditions. To formulate a business strategy company’s keeps the cleaning and security service business stay competitive in Jakarta. This research is a qualitative descriptive study by conducting interviews with owners, mapping the company's external and internal factors, weighting using Analytic Hierarchy Process, mapping company strategy with the Grand Matrix Strategy and Michael Porter's Five Generic Strategy. The results of this study provide the best strategies in marketing, operations, human resources, and corporate financial information systems in the next five years to achieve a competitive advantage.
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