Environmental damage that occurred in Indonesia in the last three decades is due to human behavior by exploiting and depleting the universe in order to meet the interests and needs of human's life. The objectives of this research were (1) to find out the direct effect of the students'environmental knowledge towards the environmental awareness, (2) to find out the indirect effect of the students' environmental knowledge towards the environmental awareness through ethics, (3) to find out the direct effect of student's ethics on environmental awareness. The sample of this research was the students of economic education who hadlearned the subject of environmental education. The researcher used a quantitative approach with explanatory research design to explain the state of each variable. Two things that contribute to environmental awareness were ethics and environmental knowledge. The results of this study showed that environmental and ethical knowledge significantly influenced environmental awareness. The environmental knowledge will shape students' attitudes and ethics towards the environment.Abstrak. Kerusakan lingkungan yang terjadi di Indonesia pada tiga dekade terakhir ini terjadi karena perilaku manusia dengan mengeksploitasi dan menguras alam semesta demi memenuhi kepentingan dan kebutuhan hidupnya. Tujuan penelitian ini adalah (1) mengetahui pengaruh langsung pengetahuan lingkungan mahasiswa terhadap kesadaran lingkungan, (2) mengetahui pengaruh tidak langsung pengetahuan lingkungan mahasiswa terhadap kesadaran lingkungan melalui etika, (3) mengetahui pengaruh langsung etika mahasiswa terhadap kesadaran lingkungan. Sampel penelitian ini adalah mahasiswa pendidikan ekonomi yang telah memperoleh mata kuliah pendidikan lingkungan hidup. Peneliti menggunakan pendekatan kuantitatif dengan rancangan penelitian explanatory research untuk menjelaskan keadaan masing-masing variabel. Dua hal yang berkontribusi terhadap kesadaran lingkungan adalah etika dan pengetahuan lingkungan. Hasil dari penelitian ini menunjukkan pengetahuan lingkungan dan etika berpengaruh secara signifikan terhadap kesadaran lingkungan. Pengetahuan lingkungan yang dimiliki akan membentuk sikap dan etika mahasiswa terhadap lingkungan.Kata kunci: Pengetahuan Lingkungan, Etika Lingkungan, Kesadaran Lingkungan.

Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh diferensiasi produk dan diferensiasi citra terhadap keunggulan bersaing dan pengaruhnya terhahadap kinerja pemasaran Industri Kecil Menengah Kopi di Kabupaten Temanggung. Populasi dalam penelitian ini sebanyak 156 responden. Teknik pengambilan sampel menggunakan teknik proporsional area random sampling, penentuan jumlah sampel menggunakan rumus Slovin, sehingga diperoleh 61 responden dengan taraf signifikansi 10%. Metode pengumpulan data dengan kuesioner dan dokumentasi. Analisis data menggunakan SEM PLS (Structural Equation Modeling Partial Least Square). Hasil analisis menunjukkan hasil yang signifikan dan positif dari diferensiasi produk terhadap keunggulan bersaing, sedangkan diferensiasi citra tidak berpengaruh signifikan terhadap keunggulan bersaing dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran. Simpulan yang diperoleh adalah semakin tinggi perusahaan menerapkan strategi diferensiasi produk maka akan meningkatkan keunggulan bersaing, namun semakin tinggi diferensiasi citra yang diterapkan perusahaan belum tentu meningkatkan keunggulan bersaing dan keunggulan bersaing meningkatkan kinerja pemasaran.Kata kunci: Competitive advantage; image differentiation; marketing performance; product differentiation. Abstract: This research aims to determine the effect of product differentiation and image differentiation in creating competitive advantage and its influence on marketing performance Small Medium and Entreprises (SMEs) of Coffee inTemanggung Regency. Population in this research are 156 SME's respondent. The sampling technique used was proportional area random sampling technique, determining the number of samples used the Slovin formula, so that 61 respodents were obtained with a significance level of 10%. Research methods which applied in this research is questionnaires and documentation. This study used SEM PLS (Structural Equation Modeling Partial Least Square). The results of this research show significant and positive results of product differentiation on competitive advantage, while image differentiation does not have a significant effect on competitive advantage and competitive advantage has a positive and significant effect on marketing performance. The conclusions obtained are that the higher the company implements a product differentiation strategy it will increase competitive advantage, but the higher the image differentiation applied by the company does not necessarily improve competitive advantage and competitive advantage can improve marketing performance.

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan antara pendidikan kewirausahaan, business center dan kreativitas terhadap jiwa berwirausaha.Populasi dalam penelitian ini adalah siswa kelas XI jurunsan pemasaran SMK Negeri 1 Slawi yang berjumlah 134 dengan jumlah sampel 58 peserta didik yang dihitung dengan rumus slovin. Metode pengumpulan data menggunakan angket/kuesioner. Metode analisis data menggunakan analisis deskriptif presentase dan analisis regresi berganda. Hasil penelitian menunjukkan bahwa, pengaruh pendidikan kewirausahaan terhadap jiwa berwirausaha sebesar 8,24%, pengaruh business center terhadap jiwa berwirausaha sebesar 31,58%, pengaruh kreativitas terhadap jiwa berwirausaha sebesar 10,3% dan pengaruh pendidikan kewirausahaan, business center dan kreativitas terhadap jiwa berwirausaha 65,8%.Simpulan dari penelitian ini adalah ada pengaruh antara pendidikan kewirausahaan, business center dan kreativitas terhadap jiwa berwirausaha baik secara parsial maupun simultan. Saran dari penelitian ini yaitu pihak sekolah sebaiknya memberikan program-program sekolah yang dapat mendorong kreativitas siswa-siswanya seperti mengadakan suatu acara tahunan yang melibatkan seluruh siswanya. Kemudian pendidik khususnya jurusan pemasaran dan para pengampu mata pelajaran kewirausahaan disarankan untuk meningkatkan dan mempertahankan mutu pengajarannya dan untuk para peneliti selanjutnya yang tertarik dengan tema penelitian yang sama diharapkan dapat memperluas objek penelitian dan menambah variabel bebas lain diluar variabel bebas yang terdapat pada penelitian ini..   Therefore this study aimed to determine the partial and simultaneous effects between entrepreneurship education, business center and creativity on the students' entrepreneurial spirit.The population was the eleventh grade students of the marketing class of SMK Negeri 1 Slawi which amounted 134 students with a total sample of 58 students calculated by Slovin formula. Data collection methods were using questionnaires. Data analysis methods used percentage descriptive analysis and multiple regression analysis. The results showed that entrepreneurship education partially affected the students' entrepreneurial spirit by 8.24%, business center partially affected the students' entrepreneurial spirit by 31.58%, creativity partially affected the students' entrepreneurial spirit by 10.3% and entrepreneurship education, business center and creativity affected imultaneously the students' entrepreneurial spirit by 65.8%.The conclusions from this study are that there is an influence between entrepreneurship education, business center and creativity influencing the students' entrepreneurial spirit both partially and simultaneously. Suggestions are that the school should provide school programs that can encourage students' creativity such as holding an annual event involving all students, then educators, especially in marketing department and entrepreneurship subject teachers, are advised to improveand maintain the quality of their teaching, and for further researchers who are interested in the same research theme, they are expected to expand the object of research and add other independent variables outside the independent variables contained in this study.

Nowadays, competence mastery is highly required in order to compete in the ASEAN Economic Community (AEC) Era. The purpose of this research is to figure out the students’ understanding and readiness dealing with the ASEAN Economic Community as well as the possible encountering problems when competing in the ASEAN Economic Community Era. This research uses a descriptive-qualitative approach conducted at Economics Faculty involving respondents of office administration education department students in the academic year of 2014/2015. The data are collected through questionnaires. The research results show that based on the aspect of communication competence, students are adequately ready with the percentage of 71.46%; based on the aspect of capability competence, they are categorized into high by 64.72%; and their knowledge competence has already reached 73.14%.Keywords: Labor markets in the ASEAN Economic Community (AEC) Era, Students’ readiness, Working competence,

The Optimalization of Empowerment to Convicted Criminal in the Open Prison through Financial LiteracyAbstract. One of the empowerment of convicted criminals is done by increasing financial literacy. The aims of community service are: empowering convicted criminals class II B Kendal open prison through training financial management system, and give positive contribution by training financial management systems to improve financial literacy. The method of implementing community service activities is carried out by: coordination and mapping needs in prisons, focus group discussions (FGD) and financial literacy workshops, as well as post workshop assistance. The strategic steps of service are: convicted criminals in the prison class II B Kendal is given knowledge about financial literacy, convicted criminals are given training and understanding to develop financial literacy through financial management training, discussion sessions, questions and answers by giving opportunities to convicted criminals and prison management related to financial literacy, simulations implementation of financial literacy through personal and family financial management, as well as assisting and monitoring implementation financial literacy, and evaluating the results of service activities that have been carried out. Convicted criminals the prison class II B Kendal are dominated by elementary and junior high school graduates, who commit violations of the law due to economic needs. This community service program is a solution to overcome the low financial literacy of fostered citizens. The success of this service program is due to the achievement of target participants as well as the achievement of objectives and activity material. People who have good financial literacy are able to make the right decisions in financial management in order to face global challenges based on technological progress.Keywords: Empowerment, convicted criminal, financial literacy.Abstrak. Pemberdayaan narapidana salah satunya dilakukan dengan peningkatan literasi keuangan. Tujuan kegiatan pengabdian ini adalah memberdayakan narapidana lembaga permasyarakatan terbuka kelas II B Kendal melalui pelatihan sistem pengelolaan keuangan, serta memberikan kontribusi positif dengan adanya pelatihan sistem pengelolaan keuangan untuk meningkatkan literasi keuangan. Metode pelaksanaan kegiatan pengabdian dilakukan dengan: koordinasi dan pemetaan kebutuhan di lapas, focus group discussion (FGD) dan workshop literasi keuangan, serta pendampingan pasca workshop. Langkah strategis pengabdian yaitu: narapidana lapas terbuka kelas II B Kendal diberikan pengetahuan tentang literasi keuangan, narapidana diberikan pelatihan dan pemahaman untuk mengembangkan literasi keuangan melalui pelatihan pengelolaan keuangan, yaitu pencatatan keuangan, sesi diskusi dan tanya jawab dengan memberikan kesempatan kepada narapidana dan pengelola lembaga permasyarakatan terkait literasi keuangan, simulasi implementasi literasi keuangan melalui pengelolaan keuangan pribadi dan keluarga, serta melakukan pendampingan dan monitoring kepada narapidana dalam pengimplementasian literasi keuangan, terakhir melakukan evaluasi hasil kegiatan pengabdian yang telah dilakukan. Warga binaan Lapas Terbuka Kelas II B Kendal didominasi oleh lulusan SD dan SMP, yang melakukan pelanggaran hukum karena dorongan kebutuhan ekonomi. Program pengabdian kepada masyarakat ini sebagai solusi mengatasi rendahnya literasi keuangan warga binaan. Keberhasilan program pengabdian ini karena ketercapaian target peserta serta ketercapaian tujuan dan materi kegiatan. Masyarakat yang memiliki literasi keuangan yang baik mampu membuat keputusan yang tepat dalam pengelolaan keuangannya guna menghadapi tantangan global yang berbasis kemajuan teknologi.Kata kunci: Pemberdayaan, narapidana, literasi keuangan