Modern society is a complex multilevel system in which many people coexist with their values and problems. And not all contemporary society members can adapt to its many rules, so sometimes people find themselves outside the community and need the help of social services. The study aims to improve social work tools as an element of social communication under the influence of digitalization. As the research has shown, changing conditions of reality make their adjustments to all aspects of society, including social work tools: they should be modern, relevant, effective, promising and long-term. The COVID-19 pandemic has highlighted society's challenges and social work to help people overcome personal and social hardships more than ever. To do this, the authors studied the features and tools of social work, analyzed social communication through social work prism, and suggested ways to improve social work. Thus, the authors proposed the Algorithm for enhancing the organization and conduct of social work through social communications and a methodology for calculating the effectiveness of social work, which are convenient to implement digitally. The developed measures will significantly improve the organization and conduct of social work.

The new era of the 21st century is characterized by the rapid pace of digitalization of society and the development of information and communication technologies (ICTs). ICTs are transforming the basics of educational activities from the physical environment to the virtual one. There is a similarity between technology and media in content and strategic context. The media actively influence the public opinion, and information and communication technologies are used to increase the impact on academic performance. Therefore, there is a need for a critical analysis of information reality in order to develop the competence in future generation. The article provides the study of the process of development of innovative media education styles, which are effective in educational activities for the formation of a competent future generation capable of critical analysis of the information. The study of the formation of innovative media education styles was based on the Synyavsky’s communicative and organizational skills measurement methods in order to diagnose the main aspects of educational activities in the innovative context, Milman’s personal motivation technique, survey to determine the competency criterion of media education. A pedagogical experiment was conducted as part of the study. The results of the study became the ground for determining the content of innovative media education styles as an alternative to modern forms of education. Innovative media education styles are formed due to the influence of ICTs on educational activities. The obtained data were processed in SPSS 18.0.1.