The article presents the results of the research of interview as a genre of new media. Special attention the article pays to rhetorical relations and pragmatic effects of the interview. On the level of new media, the genre of the interview realizes in a pragmatic aspect in two functions. These are messages and speech influence making. In private, the influence function is proved in a multidimensional way in the media discourse. Therefore, the addressee can believe in the speaker's correctness and accept his/her opinions in verbal expressions. We describe rhetorical relation schemes and models of the interview in new media, and its influence on the addressee in emotional and volitional ways. We can see the perlocutionary result of the interview in new media when the addressee creates meanings using communicative strategies in the mass media communication. Key words: mass media, media discourse, new media, media genre, interview, rhetorical relations, pragmatic effects, influence, communicative strategies IntroductionThe interview as a specific genre of the journalistic activity reflects the overall pragmatic regularities of the dialogue organization: the interlocutors do not only exchange alternately with the communicative positions of the speaker and the recipient, but also the spontaneous processes of intention expressing and perceiving messages are associated with the specificity of the addresser and the addressee's language consciousness. Initiating dialogic moves, the interviewer and the respondent attempt to capture the actual speech content, endowed with the personal meanings. Creating the personal meaning, i.e. a projection of one's own methods of influence on individuals in the various local situations necessarily presupposes the formation of the speaker and the addressee's images in the interlocutors' consciousness (Galushkin, 2017a,b). In this aspect, the processes of speaking and listening appear to be active, communicative settings, which are the consequences of the participants' communicative competences. Under the impact of drastic shifts and transformations in mass media reporting

The article discusses the linear cohesion regularities of the blogger 's initiating message and the respondent's subsequent reaction, which in the process of forming the integral text replace each other based upon the relay principle. Special attention is paid to the cohesive frames, which are treated as the relay structures, revealing the stable correlation of the corresponding slots in the stimulus and reaction. In the blogger 's and respondent's messages, slots that implement the cohesive frame take a certain functional position, are represented by a finite list of specific discourse markers. Supporting the unison with the blogger, the respondent adapts to his/her dialogical settings, to stimulate a higher number of respondents to the unveiling of the new aspects of the information.

Russian blog texts are characterized by the fact that the respondent expresses opinions in order to convince the author of the effectiveness of certain ideas that cover his/her private life and professional activities. The respondent presents arguments in favor of his/her opinion, introduces the rationale for it, and at the same time indicates that the point of view previously expressed by the blogger is also relevant in the contextual situation under discussion. Rhetorical relations project conflict-free development of easy communication. As a result, the points of view put forward by the blogger and the respondent complement each other. It turns out that the same situation potentially generates both positive and negative emotions, and this is emphasized in the virtual communication based on the implementation of the phatic function of language. Rhetorical relations within the blog text help to combine different epistemic positions expressed by the interlocutors. In this regard, an urgent problem of linguistic research of Russian blog texts is to determine whether the interlocutors who exchange opinions and assessments form integral models of dialogic communication, based on which means of linking the stimulating and reacting messages are connected. This problem has not yet received proper empirical analysis in Russian studies and general language theory, although its solution, as we believe, contains significant implications for detailing the pragmatic specifics of blog communication. The aim of the study is to implement a structural and pragmatic analysis of rhetorical relations in blog texts, which involves identifying the dominant markers of these relations, their basic model and its variants. The goal stated in the article is realized through the following research methods: (1) the method of observation and interpretation of blogging while analyzing the peculiarities of the linguistic means of implementing connectivity; (2) descriptive-analytical (contextual) method-direct analysis of blog text fragments as a linear sequence; (3) a method for modeling rhetorical cause-and-effect relationships between segments of a single replica and at the level of integral dialogic unity in the blog text. It is concluded that rhetorical relations fix national and cultural stereotypes, which, in turn, determine the material and ideal scope of the degree of relevance of the addressees evaluation activity. When implementing such speech actions, the interlocutors take into rigid consideration not only the frequent and dominant cultural scripts of dialogic axiological performance, but also the relevant stereotypes of such activities that are set by the language system. The rhetorical relations between stimulating and reacting messages in the context of computer-mediated communication generate facilitate the processes of decoding the informative and emotional content of the jointly generated text and its implications.

The article is devoted to the analysis of scenarios as conceptual structures of a specific type that underlie the pragmatic connectivity of stimulating and reactive messages as part of a blog text in Russian and projecting unison in the current interaction. It has been proven that these scenarios are an essential parameter of the linguistic competence of representatives of virtual communities and are used by the initiator of communication and its respondents to reach agreement and find a common semantic denominator for initially conflicting points of view. The authors dwell on the fact that the implementation of scenarios in computer-mediated communication is predetermined both by the formal capabilities of the lexico-grammatical system of the Russian language (discourse markers) and by linguocultural conventions that the interlocutors adhere to at one stage or another of the joint deployment of the blog text. In this study, the architectonics of scenarios for the connectivity of stimuli and reactions in the composition of the blog text is interpreted as a consequence of the implementation of relay structures. It is emphasized that the initiator of cohesion is the respondent (including the blogger in the function of the respondent) in the course of constructing a responsive message. It is shown that the pragmatic structure of these scenarios includes a foothold in incentive communication and a bond that docks with this foothold in reactive communication.