Currently, there is a scientific and practical deficit in new methods of integrated technological and design solutions based on improving the properties of concrete as the primary material that perceives compressive loads, and its joint work with various types of reinforcing rods. A new system using an integrated engineering approach to the design of building structures is proposed, which involves minimizing their cost and weight through numerical simulations and an experimental verification of the operation of reinforcing bars made of various materials in concrete of various densities. The control of the bearing capacity of reinforced building structures on the example of compressed elements is proposed to be carried out using the developed recipe-technological methods at the manufacturing stage. The economic and environmental efficiency of nano modification with the help of production waste and the use of lightweight dispersion-reinforced concrete to obtain such structures was revealed. The most effective concrete formulations showed strength gains ranging from 10% to 34%. Ultimately, this led to an increase in the bearing capacity of the elements up to 30%. The application of such an integrated lean approach will allow saving up to 20% of resources during construction.

The article examines the target attitudes of Russian consumers to the services of “green” hotels. The authors substantiate that among the consumers of hotel services, the so-called millennials are gradually beginning to prevail, inclined to collect impressions focused on the choice of goods and services in the digital space. In Russia, at present, consumers are less demanding of the hotel business in terms of its “green” focus. They perceive the “green” orientation of hotels as a marketing ploy, and not a concern for them and society. It is concluded that society, as a whole, faces the task of ecological education of young people within the framework of the value paradigm of “green” development, which will subsequently lead to trends in the choice and model of consumer behavior similar to those in the rest of the world.

Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other. However, in the scientific literature there are many similar concepts related to territorial marketing, territorial marketing and regional marketing, which requires understanding and understanding of their essential characteristics and relationships. Along with this, it is of objective interest to characterize the main approaches to territory marketing due to their high demand for Russian reality.

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