Companies are required to be able to compete in the world of marketing. Because the heart of the company lies in the world of marketing. In order for the company's operations to run smoothly, the marketing process must run well. There are several factors that must be considered by the management team in determining a marketing strategy known as the marketing mix. In this article, we will analyze the effect of Product, Price, Place and Promotion on Customer Decisions for Fleximax Savings Bank Panin Dubai Syariah KCU Bandung. Product is everything that is ready to be marketed by producers to get attention, requested until purchased to fulfill needs. Price is the value of an item or service that is measured in money to get the goods or benefits. Place is a permanent location or existence of a company. Promotion is sales communication that is persuasive in influencing consumers to be interested in the products offered. The results of the research show that all independent variables have an effect on the dependent variable. First, the results of the first t-test, obtained a t-test of 2.232 with a significance level of 0.029, meaning that the product is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Second, the results of the t-test obtained a t-test of 2.128 with a significance level of 0.037, meaning that Price is able to give a significant influence on the decision of the Fleximax Savings Customer partially; Third, the results of the t-test obtained t-test 3.346 with a significance level of 0.001, meaning that Place is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Fourth, the t-test results obtained t-test 3.106 with a significance level of 0.003. This means that Promotion is able to have a significant influence on the Fleximax Savings Customer Decision partially. Testing the Effect of Product, Price, Place and Promotion on Customer Decisions simultaneously obtained f-statistics results of 3.894 with a significance of 0.007. This result means that all independent variables are able to have a significant influence on customer decisions because the significant value is less than 0.05. The implication of this research is that the management of Bank Panin Dubai Syariah must be able to maintain and be able to improve banking products that are in accordance with the needs of the community, especially Felximax Savings that is able to answer the needs of today's society. With its convenience and advantages. So that many customers are interested in saving their funds with the Fleximax savings product. By paying attention to the marketing mix factors, this can support the running of the company and be able to compete with conventional products that first existed

Penelitian ini bertujuan untuk mengetahui bagaimana model dakwah yang dilakukan oleh Kak Risma Nurunnisa melalui media boneka, serta  metode bercerita yang diterapkan dalam kegiatan dakwahnya dapat meningkatkan konsentrasi terhadap mad’u dari kalangan anak-anak dalam mengikuti kegiatan dakwah. Metode yang digunakan dalam penelitian ini yaitu menggunakan metode kualitatif dengan pendekatan deskriptif. Metode kualitatif merupakan metode penelitian yang jenis data penelitian atau fenomena penelitian tidak diperoleh secara statistik. Pendekatan deskriptif bertujuan untuk menjelaskan secara sistematis bidang tertentu secara faktual dan cermat. Hasil penelitian ini menunjukkan bahwa model dakwah yang dilakukan oleh Kak Ris Nurunnisa menggunakan metode Ibrat al-Qashash. Pesan yang disampaikan tentang kisah-kisah Rasul dan Sahabatnya. Faktor yang mempengaruhi adalah faktor sugesti, di dalam interaksi sosial peranan sugesti banyak juga mempengaruhi tingkah laku manusia. Model Dakwah Kak Risma Nurunnisa berdasarkan tanggapan, sambutan dan perubahan yang terjadi pada anak relatif positif. Itu menunjukkan Model Dakwah Kak Risma Nurunnisa memang efektif. This study aims to determine how the da'wah model carried out by Sis Risma Nurunnisa through puppet media, as well as the method of storytelling applied in her da'wah activities can increase the concentration of students from among children in participating in da'wah activities. The method used in this study is using qualitative methods with a descriptive approach. Qualitative methods are research methods whose research data types or research phenomena are not obtained statistically. The descriptive approach aims to systematically explain certain fields factually and carefully. The results of this study indicate that the da'wah model performed by Sis Ris Nurunnisa uses the Ibrat al-Qashash method. Message delivered about the stories of the Apostle and his Friends. The influencing factor is the suggestion factor, in the social interaction the role of many suggestions also influences human behavior. The Da'wah Model of Risma Nurunnisa is based on responses, remarks and changes that occur in children are relatively positive. That shows Risma Nurunnisa's Da'wah Model is effective.