Pertamax is a non-subsidized fuel PT. Pertamina (Persero) and the company's biggest challenge is to change the buying pattern of people in order to switch from Premium to Pertamax. To change the buying pattern of a company's society should look at consumer behavior as well as the attributes contained in the product in order to provide satisfaction and re-purchase decisions. These attributes are product quality and promotion. This research aims to determine the quality of products and promotions positively and significantly affect consumer satisfaction, knowing product quality, promotion, and customer satisfaction positively and significantly towards purchasing decisions, and product quality and promotions have a positive and significant effect on the re-purchase decision through consumer satisfaction of Pertamax in the Makassar city. The population in this study was the consumer of Pertamax in the town of Makassar, which was designated 100 samples of respondents. Data collection techniques through questionnaires, literature, and observation studies, using path analysis techniques.  The results of the product quality are positive and significant to customer satisfaction. Promotions have a positive and insignificant impact on consumer satisfaction. Consumer satisfaction has a positive and significant effect on repurchase decisions. The quality of products directly has a positive and significant effect on repurchase decisions. Directly promotion is positive and insignificant to repurchase decisions. The quality of products indirectly through consumer satisfaction has a positive and significant influence over the repurchase decision. Indirectly promotion through consumer satisfaction had a positive but insignificant influence on the repurchase decision of Pertamax in Makassar city.

Tree, The Regency of Tana Toraja and North Toraja, are two regencies in the Province of South Sulawesi where even though both are not the center of rice crop development, but in both regencies we can find many cultivated local rice genotypes. This study aims to determine the relationship between local rice genotypes found in the two regencies based on panicle and grain characteristics and the correlation between these characters. The characters observed are panicle length, grains number per panicle, panicle density, awn length, grain length, grain width, grain thickness, grain length to width ratio and 100 seeds weight. Results showed that 49 local rice genotypes were found (27 local rice genotypes from Tana Toraja regency and 22 local rice genotypes from North Toraja regency) with various rice colors, i.e. from white to purple. These local rice genotypes can be grouped into three groups with a similarity rate of 67.56%, namely group I consists of 41 local rice genotypes, group II consists of 3 local rice genotypes (all local rice genotypes from Tana Toraja regency) and group III consists of 5 local rice genotypes and these characters can be grouped into two groups with a similarity rate 48.71%, namely group I consists of two characters (panicle length and grains number per panicle) and groups II consists of 7 characters (panicle density, awn length, grain length, grain width, grain thickness, grain length to width ratio and 100 seeds weight). There was a very significant positive correlation between the characters, namely panicle length and grains number per panicle, panicle length and panicle density, panicle length and awn length, grains number per panicle and panicle density, awn length and grain width, grain length and grain length to width ratio, grain length and 100 seeds weight, grain thickness and 100 seeds weight and grain length to width ratio and 100 seeds weight, with the correlation coefficient values 0.630**, 0.406**, 0.470**, 0.960**, 0.428**, 0.821**, 0.609**, 0.591** and 0.365**, respectively and there was also a very significant negative correlation between the characters, namely awn length and grain length to width ratio and grain width and grain length to width ratio, with the correlation coefficient values -0.401 ** and -0.770 **.

Penelitian ini bertujuan untuk mengetahui level pemberian molases dengan perbedaan lama proses ensilase terhadap karakteristik fisik silase ransum komplit berbasis limbah tanaman jagung. Bahan yang digunakan dalam penelitian ini meliputi jerami jagung (batang dan daun), molases, bahan konsentrat (pollard, bungkil kelapa, dan bungkil kedelai). Rancangan percobaan yang digunakan dalam penelitian ini adalah rancangan acak lengkap (RAL) pola faktorial dengan 2 faktor yang terdiri dari faktor A yang merupakan level molasses (0%, 5%, 10%) dan faktor B yang merupakan lama proses ensilase (7 hari, 14 hari, 21 hari, 28 hari) dan diulang sebanyak 4 kali ulangan. Hasil penelitian menunjukkan bahwa interaksi antara level molases dan lama proses ensilase memberikan pengaruh nyata (P<0,05) terhadap tekstur, warna, bau silase serta keberadaan jamur. Kesimpulan penelitian ini adalah kombinasi penambahan molases sebesar 5% dengan lama ensilase selama 21 hari menunjukkan silase ransum komplit berbasis limbah tanaman jagung dengan kualitas terbaik.

Speed Coffee was established during the Covid-19 pandemic in March 2021. As a result of the dynamic challenges and increasing competition in the current economic recovery, Speed Coffee needs alternative strategies and business model mapping. This research aims to identify internal and external factors using SWOT analysis, formulate alternative strategies, and apply the canvas business model to support business development. The results showed that Speed Coffee is positioned in quadrant I, which supports aggressive strategies such as market penetration by expanding market share through marketing/promotion efforts, improving services to retain and attract new customers, and innovating in product development. In the canvas business model, several developments were made on the 9 elements, including adding culinary/coffee enthusiasts, tourists, and public figures (customer segments), providing coffee education (value propositions), partnering with nearby small and medium-sized enterprises, villas, or homestays to increase sales conversion and revenue (channels), providing discounts and coupons to increase customer purchases (customer relationships), recommending a consignment system to expand the marketing area (revenue streams), increasing the number of employees and conducting capacity building through training employees and developing the menu (key resources). In key activities, making and formulating written SOPs and conducting maximum work briefings and evaluations for employees. Joint venture activities include capital investment partnerships (key partnerships), budgeting and determining promotion costs and business development costs (cost structure). Keyword : SWOT Analysis, Business model canvas, Business development strategy, Speed coffee Speed Coffee telah didirikan pada bulan Maret 2021, saat itu juga bertepatan dengan adanya pandemic covid-19. Alternatif strategi dan pemetaan model bisnis merupakan tantangan dinamis yang harus dihadapi dan persaingan kompetitif pada masa pemulihan ekonomi saat ini. Tujuan dari penelitian ini adalah untuk merumuskan strategi alternative, identivikasi penyebab internal dan eksternal menggunakan analisis SWOT, serta penerapan model bisnis kanvas dalam menunjang pengembangan usaha. Hasil yang ditunjukan oleh penelitian adalah posisi Speed Coffee pada kuadran I yaitu inovasi dalam pengembangkan produk, menaikan level dalam pelayanna agar bertahan dan untuk menarik bagi pelanggan baru, meningkatkan dan meluaskan market share usaha pemasaran/promosi, mendukung strategi agresif melalui lingkup penetrasi pasar. Model bisnis kanvas telah mengembangkan 9 elemen, yaitu menambahkan pecinta kuliner/kopi, wisatawan, dan publik figur (customer segment), menyelenggarakan edukasi di bidang kopi (value propositions), mengadakan kerja sama dengan unit usaha/UMKM, Villa, atau homestay disekitarnya dalam meningkatkan konversi penjualan dan pendapatan (channels), melakukan pemberian diskon dan kupon untuk meningkatkan pembelian oleh pelanggan (customer relationship), merekomendasikan sistem konsinyasi yang bertujuan untuk memperluas daerah pemasaran (revenue streams), menambah tenaga kerja/pegawai, serta melakukan capacity building yaitu pelatihan pada karyawan dan melakukan pengembangan menu (key resources). Pada aktivitas kunci (key activities), membuat dan merumuskan SOP tertulis serta mengadakan briefing dan evaluasi kerja maksimal kepada karyawan. Melakukan joint venture yaitu pengadaan kerja sama berupa penanaman modal (key partnership), menetapkan dan menaksir biaya pengiklanan serta biaya pengembangan dalam bisnis (cost structure). Kata kunci : Analisis SWOT, Model bisnis kanvas, Strategi pengembangan usaha, Speed coffee