The article is devoted to the analysis of the didactic potential of multi-format textbooks on Russian for business communication (RBC) for linguo-communicative training of specialists in the areas of economics and management, receiving professional education in the universities of the Russian Federation. The study of the research source base, including theoretical and practical works, regulations and reference literature, allowed the authors to focus the methodological search on the design of an integrally whole and systemic flexible linguodidactic model of teaching RBC to Russian and foreign students regarding the full-time, distance or mixed formats of the pedagogical process and relying on printed and electronic educational tools as essential components of the university information and educational environment (real and virtual). The authors considered the subject contents of the RBC course and the ways of its presentation in various textbooks in the dialectical relationship of invariant and variable components as a condition for building a technological and adaptive educational model that ensures the interconnected formation of the entire complex of professional-communicative, sociocultural and intellectual-creative qualities of the specialist's language personality. The permanent contents and didactic variability of RBC teaching aids for various contingents and various educational conditions are presented in the article using the example of author's teaching aids created by the teachers of Bauman Moscow State Technical University (Russia, Moscow) and South-West State University (Russia, Kursk). The validity of the model realized in these manuals is confirmed by the practice of its use in the linguoeducational process at these universities.

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Романова Н. Н., Амелина И.О. Демонстрационный (просмотровой)

The article reveals the importance of business communication skills as an important element of professional communicative competence and its development for university students -future specialists. The role of authentic audiovisual materials in teaching the named aspect is highlighted. The article describes the methodology and analyses the results of an experimental implementation of a business communication course in teaching students of economic and noneconomic specialties.

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