The article is devoted to the questions of the territory investment potential valuation. It is the valuation system of distinctions in territories characteristics and their comparisons that are especially actual and necessary for investors as territories differ in labour, financial, natural and other resources, and various conditions created for investors by governing bodies. The article suggests the solution of this problem by calculating a total evaluative indicator, that is, territory investment potential. The authors of article present the analysis results of a number of various valuation techniques of investment potential, and mark the main advantages and disadvantages of existing approaches and valuation techniques. In the article the author's technique of valuation of territory investment potential is suggested. It is based on the analysis of factors influencing investment potential. The technique takes into account inflationary, political and social risks because stable political, economic and social situation is important for an investor. On the basis of the technique developed by the authors investment potential of a separate territory was calculated and forecasted.

Our model, in addition to the classic situational approach to the formation of the company's development strategy, linking goal setting, company's external and internal environment analysis, and the development based on strategic alternatives, adds another component -"research of the need of the region in retail facilities". Hence, the formation of any business entity affects the economy of the region, it is important to provide its objective formation. Among the indicators reflecting the needs of the region in retail facilities, we propose to use the dynamics of the region's population; retail trade turnover, retail trade turnover share per capita; average incomes per capita of the regions; retail space volume per capita; provision of population with retail facilities (shops). The article assesses the level of socio-economic development of regions based on mesoeconomic factors of their investment attractiveness.

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