The article discusses a scope of relevant issues concerning recruitment market; in particular, its analysis in the conditions of digitalization. It assesses the companies’ strategies of the economic behavior and defines their priority development strategies while focusing on the outcome of each applied strategy. The study determines the role of the employee in the digital economy and the role of the recruiting services in the service industry. Its main objective is to review and study the digital processes inherent to the recruitment industry as well as the tendencies in the recruitment market and to outline the principles of work and organization of recruitment agencies. The theoretical background of the study is based on the related publications by Russian and foreign researchers dedicated to a wide range of issues; the ones subject to analysis include development of Russia’s recruitment market in retrospect, current condition of the recruitment market, pros and cons of artificial intelligence technologies used in the field and prospects of gaining profit from using both artificial intelligence technologies and regular employees in the key areas of HR agencies’ work (staffing, training, job simulation). Much attention is paid to the distance work performed by HR agencies, specifically, to b-2-b and b-2-c concepts as well as to the digital platforms providing for the performance of such activities. Additionally, the research deals with the complexities and bottlenecks that recruitment agencies face with when working with the digital environment; it provides examples of the transformation processes that have been observed in the principles of the HR technologies application due to the digitalization effects and elicits the omnipresence of the digital environment in all the branches of the recruiting services while suggesting efficient tools, platforms and patterns that can be workable in the industry.

The study presents the analysis of the modern day labor market of the Russian Federation from the point of view of the major challenges. The researchers focus on the regulation tools of the labor market and classification of the impact factors that affect the performance of the market and its regulation as well as competitiveness of the human resources, including the employees of a separate enterprise. Along with the methodology of the labor market regulation, much attention is paid to the elaboration of the index system which reflects the level of labor market development and effectiveness of its regulation and can be subject to statistical analysis, which, therefore, allows to evaluate the condition, tendencies and peculiarities of the labor market and define trajectories in its regulation. The impact factors targeting improvement of the competitiveness of the employees make a pattern comprised of the elaborated steps aiming for the efficient human resources management and business management.