The subject of the paper is river cruising along the rivers of Europe in Belgium, the Netherlands, Germany, Switzerland, France, Austria, Slovakia, Hungary, Croatia, Serbia, Bulgaria, Romania and Italy. The research needed to determine the trends in terms of consumers and labour force, particularly considering great political and economic changes in Europe (and the world) in the last ten years. The aims of the research were set in relation to the following: to determine the profile of a tourist as well as the crew members. This paper is based on empirical and theoretical research. It combines quantitative primary and secondary as well as qualitative data collection (interview). Primary data was collected from the "Uniworld" company by analysing crew manifests in order to define the demographical profile of the employees. Secondary data collection was used to define the profile of the tourist, where latest relevant publications were consulted. Qualitative method was used to gain more insight in the latest trends of River Cruising by interweaving the managers of the "Uniworld" company. It was determined that "baby boomers" are no longer prevalent on the cruise ships, but the "millennials" cohort are on the rise. Such changes will require a new approach among the cruising companies -in terms of the concept of service delivery and marketing. However, among employees there is no significant change, suggesting that this type of job market is tightly regulated by EU regulations. This research offers valuable data in the field of tourism destination management, as well as the needs of some stakeholders, especially in terms of human resources management and management of strategic development issues. This is important both for the countries which already have positioned themselves on the cruising market as well as for emerging destinations.

In the early 21 st century, tourist cruises along the Danube River (Corridor 7) experience significant expansion. The main task of cruise companies is the satisfaction of guests, which primarily depends on employee satisfaction affected by numerous organizational factors, including the relationship between the employee and the manager as one of the most important. The aim is to examine how the exchange between leaders and followers affects job satisfaction and employee commitment to the organization, is there a connection between these variables and whether there are differences in the perception by managers and crew members. The study included 41 managers and 25 crew members of the river cruisers. Statistical techniques used in the paper are the descriptive statistics, correlation analysis and MANOVA. The results have shown a positive correlation between the LMX theory (the leader-member exchange theory), job satisfaction and commitment to the organization. Also, the results of the research have shown that there is no statistically significant difference between the perception of LMX exchange in the aspects of leaders and associates, but there is a difference in the perception of job satisfaction and commitment to the organization.

Da bi se dostigao željeni kvalitet u restoranu neophodno je konstantno raditi na prepoznavanju i unapređivanju faktora koji ga određuju. Važno je utvrditi šta predstavlja vrednost za goste i sprovesti potrebne mere kako bi se postigli željeni poslovni rezultati. Rad se bavi analizom kvaliteta u vojvođanskim restoranima. Prema sugestijama istraživača u predmetnoj oblasti kreiran je upitnik za merenje kvaliteta. Primarni cilj bio je da se obuhvate najznačajniji atributi koji određuju kvalitet restorana. Uzorak je činilo 600 gostiju u trideset restorana iz 19 vojvođanskih gradova. Utvrđeno je kako gosti percipiraju kvalitet jela, usluga i atmosfere. Rezultati su pokazali koje elemente kvaliteta treba unaprediti u cilju povećanja zadovoljstva gostiju. To su ponuda zdravijih opcija, dekoracija jela, raznovrsnost ponude, ulaganje dodatnih napora da se udovolji gostima, povećanje stručnosti i poznavanja ponude, izbor muzike i mirisi. Autori takođe nude moguća rešenja za ispravljanje utvrđenih nedostataka.

Social media is changing guest relationship and marketing strategies. Guest reviews represent useful information for managers and allows them to learn what people are saying about their restaurant and use it to enhance the overall guest experience. This paper presents the results of the analysis of the best five restaurants in Novi Sad, based on the customers' reviews. The aim is to identify what quality factors make them the best ones. The data were gathered on TripAdvisor and include a content analysis of more than 1000 guest comments. The qualitative method was used in order to find out the guests' opinions about the restaurants and the factors that are crucial for the assessment of restaurant quality.

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