Gojek is an Indonesian platform-based on-demand ride-hailing business that has attracted some researchers to conduct studies in this newly emerged economy field through various approaches. Most researchers see the phenomenon of Gojek as part of the global disruptive technology movement that positively impacts the Indonesian economic and socio-cultural aspects of society. Some others expose the asymmetrical relationship between the platform and its driverpartners. No study analyzed it from the perspective of a dialectical hegemony that transpires between the platform and its driver-partners. Using a qualitative method, this article will fill in the gaps in the study of the Gojek phenomenon from the Gramscian Theory of Hegemony perspective to uncover the dialectical relationship between the digital platform and its driver-partners. The platform articulates hegemony actions through gamification and algorithm system, the concept of work, the internalization of corporate values, the Award Programs, the Kopi Darat Program, the driver-partners communities, Gojek’s Task Force and the driver-partners influencers. The driver-partners perform resistance by conducting demonstrations and boycotts, using various application modifications, and serving over one platform.

Abstrak Pada masyarakat digital, pemanfaatan media baru dalam bentuk aplikasi yang bisa diakses melalui gawai untuk memenuhi berbagai kebutuhannya, semakin dominan. Fenomena semakin tingginya intervensi teknologi dalam aktivitas keseharian masyarakat dikenal melalui konsep mediatisasi. Pada satu sisi, mediatisasi membawa banyak keuntungan bagi masyarakat karena memberi cara baru memenuhi kebutuhan dengan kemudahan, kepraktisan, dan kenyamanan yang jauh lebih menyenangkan. Namun di sisi lain, ada ideologi yang dibawa oleh mediatisasi. Artikel ini menganalisis mediatisasi aplikasi Traveloka dalam memenuhi kebutuhan masyarakat Indonesia dalam melakukan perjalanan melalui proses extension, substitution, amalgamation, dan accommodation. Selain itu, artikel ini juga mengungkap ideologi yang dibawa oleh aplikasi Traveloka.

Artikel ini menjelaskan hasil penelitian tentang pengembangan rancangan pembelajaran dalam Massive Open and Online Courses (MOOCs) Public Speaking. Penelitian ini dilatarbelakangi oleh hasil evaluasi yang menunjukan bahwa MOOCs Public Speaking dinilai belum optimal dari sisi rancangan pembelajaran program, materi pembelajarannya, hingga tes kompetensi. Hasil penelitian digunakan untuk menyempurnakan program MOOCs Public Speaking yang telah dikembangkan oleh Universitas Terbuka agar memenuhi aspek keabsahan dan kelayakan. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dengan pakar public speaking, praktisi public speaking, pakar desain instruksional dan dosen UT pengembang MOOCs. Temuan studi menunjukan bahwa secara ideal, pembelajaran Public Speaking secara jarak jauh tetap membutuhkan praktik secara syncrounus dengan jumlah peserta di satu kelas tidak lebih dari 15 untuk mencapai efektivitas program pembelajaran. Apabila diterapkan pada program MOOCs yang sifatnya masif dan self paced, maka dianggap sulit untuk mengakomodasi kebutuhan pembelajaran MOOCs Public Speaking yang ideal.   This research aims to develop learning designs in Massive Open and Online Courses (MOOCs) of Public Speaking. This research is compiled based on the previous research results, which show that MOOCs Public Speaking is not yet optimal regarding program learning design, learning materials, and competency evaluation. The results of this study will benefit improving the MOOCs Public Speaking program developed by Universitas Terbuka (UT) to meet the feasibility aspect. This research used the research and development method to design a syllabus or learning strategy for the MOOCs Public Speaking program. Data collection techniques were conducted through in-depth interviews with informants, including public speaking experts, public speaking practitioners, instructional design experts and UT lecturers who developed MOOCs. The study findings show that, ideally, distance learning Public Speaking course still requires synchronous mode with no more than 15 participants in one class to achieve the learning program's effectiveness. On the other side, when applied to the massive and self-paced MOOCs program, it is considered challenging to accommodate the ideal learning needs of MOOCs Public Speaking.