Manusia hidup di dunia ini saling berhubungan dengan manusia yang lain. Di antara mereka terjalin hubungan dan ikatan yang saling membutuhkan antara satu dengan yang lainnya. Islam menginginkan agar hubungan yang terjalin di antara manusia dibangun atas dasar yang lurus dan manhaj yang benar. Semua itu akan terwujud manakala sebagian mereka menghormati sebagian lainnya. Setiap mereka berpegang teguh dengan adab muamalah, pergaulan yang baik, perkataan yang sopan, memuliakan tamu dan semua yang diperintahkan Rasulullah Shallalahu ‘Alaihi wa Sallam. Tujuan penelitian ini dimaksudkan untuk mengetahui nilai-nilai moderasi yang terkandung dalam novel Tenggelamnya Kapal Van Der Wijck karya Hamka. Dalam penelitian ini digunakan jenis penelitian kualitatif dengan objek penelitian kepustakaan (library research). Metode analisis data pada penelitian ini adalah metode penelitian conten analysis. Hasil penelitian ini ditemukan nilai-nilai moderasi yang dikemas oleh Hamka dalam novel Tenggelamnya Kapal Van Der Wijck, antara lain: Toleransi, konsisten, tegas, adil, terbuka, teguh pendirian, muhasabah.

This article discusses the pattern of impression management carried out by the da'i on the front stage in an effort to improve the quality of message transformation to mad’u. Through a good impression management, the persua­sion process occurs which allows the conveyed messages to be well received by mad'u with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the da'is manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.

Cultural differences can be understood if they do not result in a collision in communication, because each participant has the character of communication, nature and its culture. If a participant does not understand the culture of communication each participant communication can happen communication collisions, disruption of the communication process, can even lead to conflict, for example with one's own culture considers right and culture of others is wrong, the negative labeling of the other person. For us to successfully communicate in entering a new culture, we must understand the culture of others, empathy, and improving communication skills, so that misunderstanding and clash of cultures in communication can be overcome.

This article discusses the pattern of impression management carried out by the <em>da'i</em> on the front stage in an effort to improve the quality of message transformation to <em>mad’u</em>. Through a good impression management, the persua­sion process occurs which allows the conveyed messages to be well received by <em>mad'u</em> with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the <em>da'is</em> manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.

This paper describes and explains the self experience of motive behind the preacher choosing to preach. Preaching experiences in Ambon City still get scorn, insult, ridicule from multicultural environment. Environment treats them with apathy, lack of acceptance, recognition, and less respected in preaching. The preacher conveys communication message of Islam, it is still not able to open mind and awareness, in fact, there are many muslims still follow their ancestor doctrines and cannot think crtically. Messages of religious communication should be communicated sympathetically and rationally. This research used subjective interpretive method with phenomenology approach. Researchers explored self experience preacher, conducted by using data collection through in-depth interviews and participatory observation with supporting data based on social action perspective. The results showed that the subject interpreted himself choosing preacher as profession for reason and purpose motive in preaching communication. Preacher communication action is not "single," there is another phenomenon shows the double motive of preaching, though the phenomenon is not likely to appear.