The work presents an analysis of the housing construction market in Ukraine. An economic and mathematic model was built to determine that the growth of the volume of housing construction in Ukraine had a positive impact on its GDP, due of a close relation between the two values. It is important to identify factors influencing the volume of housing construction. The obtained results prove that the greatest impact is made by consumer income, deposit rates in foreign currency, and the amount of consumer loans for buying, building and reconstruction of real estate assets; the numbers of marriages, investments in housing construction and interest rates for mortgage credits in UAH also have a significant impact. The elasticity coefficients reveal a positive impact of such factors as an increase of consumer income, growth of investments in housing construction, reduction of interest rates for mortgage credits and deposit rates in foreign currency, reduction of the amount of consumer loans for buying, building and reconstruction of real estate assets, and reduction of the number of marriages. Further development of the housing construction market requires appropriate conditions for the development of the banking sector in Ukraine and the growth of investments in the studied industry.
This paper substantiates that increasing the capacity of the consumer market is an important direction of the life quality improvement policy. Its implementation is the major strategic priority of all reforms in Ukraine. Based on the methods of economic and mathematical modeling, namely constructing the linear multiple regression equation, the level of impact of stimulating and destimulating factors on the consumer capacity of the oblasts of the Carpathian region is determined.
The article analyzes crowdfunding as the method of innovative solutions outsourcing as well as the main tool of fundraising for non-profit organizations in terms of developing IT technologies and global access to Internet networks. Crowdfunding opens prospects for non-profit organizations in the mobilization of tangible and intangible resources under the circumstances of rapidly growing competitive markets. The development of information technologies and computer networks gives an opportunity to create new forms of financing as well as promote projects that allow connecting with like-minded people around the world. Moreover, it facilitates fundraising coordination. Crowdfunding, due to its online form, conducts its activities through social network sites and specialized crowdfunding platforms. The latter gives its users an opportunity to carry out financial collections in order to cover the budget of the corresponding project. Such ideas of financing are based on the presentation of the beneficiary’s project and idea to Internet users via one of the crowdfunding platforms, where the amount needed is indicated for the implementation of the project and the duration of the collection. The phenomenon of crowdfunding platforms is considered as fundraising for projects, which are performed by non-profit organizations due to a big number of payments from donors interested in a project. In other words, it is a form of financing of different types of projects by both local and global communities using advertising and specialized Internet portals. Crowdfunding platforms, as the new alternative of financing for non-profit organizations, can be used in many different ways, however, not all companies, as well as projects, fit into that. Fundamental principles of crowdfunding include openness, accessibility, progressiveness, and truthfulness of the information. The situation in the Ukrainian market of crowdfunding platforms was investigated and some of its functioning attributes were revealed: crowdfunding, if used strategically, helps non-profit organizations reach interaction, informs about jobs, shares messages about the organization, and expands a donor base in order to increase general funding. Therefore, non-profit organizations which activities are related to crowdfunding win due to popularization, advocacy, and increasing trust in crowdfunding platforms. It serves as a fundraising method for a wide range of stakeholders, including beneficiaries, board members, employees, and donors.
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