The purpose of the article is to consider the impact of institutionalization processes and regulations on the development of accounting and auditing services. The research is based on the analysis of the development of the institutional framework for the provision of audit services. Comparisons of the composition of regulatory support with the actual structure of accounting and auditing services on the basis of statistical data of the Audit Chamber of Ukraine for the period from 2011 to 2019 indicate the problems in institutional support. The purpose of the article is to answer the questions: 1) whether the legislative regulation has an impact on the volume of orders for statutory audit; 2) how the regulations have influenced the development of methodological support for the provision of audit services; 3) whether the practice and theory of audit services need convergence at the institutional level. The authors correlate  classification of audit services in normative documents, including documents of the professional organization of auditors. The issue of institutionalization is considered in the context of the interaction of accounting problems at the national level in Ukraine and the practice of auditors. It has been proven that the provision of accounting services and services is a priority in the activities of auditors. A separate area of research is the institutional principles of activity, requirements for quality of work. The study indicated a decrease in the number of audit entities in Ukraine. The results of the study have shown that there are differences between legal regulation and practice. The conclusion of this paper helps to identify vectors in the development of a regulatory framework of audit services national level.

In small and medium-sized businesses, the vast majority of the entire officially employed able-bodied population of the country is employed. The number of employed people, small and medium enterprises, external factors have a significant influence, which depend on measures implemented by state authorities to stimulate the development of small and medium-sized businesses in the country. In the scientific literature of different countries there are works based on the study of similar problems by conducting a survey among representatives of small and medium enterprises. The imperfection of existing state supportive programs and the development of small and medium-sized businesses necessitates an urgent need to analyze their compliance with modern market conditions. The study includes an analysis of the impact of various external factors on the number of employees in the small and medium-sized business. A significant number of negative factors of influence on small and medium-sized businesses indicated in the state support and development programs do not really have a significant impact on the efficiency of the activities of such entities.The views of representatives of small and mediumsized businesses and state bodies do not coincide with the main problems of activity. In order to increase the number of employed in small and medium-sized businesses, it is proposed to shift the emphasis of state support and development programs to the established key factors of influence.