In the conditions of digitalization, along with standard forms of labor organization (individual and collective), other forms are becoming more widespread: remote and home-based work, as well as work on the flexible working hours.The introduction of remote work within quarantine measures, as a result of the COVID-19 pandemic, has become a mandatory step in order to preserve the health of workers and ensure uninterrupted work. Itrequires the formation and implementation of a legal mechanism labor relations and control.The purpose of this study has development of scientifically substantiated proposals and recommendations on transformational changes of the mechanism of public control over observance of the legislation on work and health care, to open features of functioning of components of such mechanism in the conditions of remote work. To achieve the goal of the study, the methodological principles and approaches of legal science were used. The analysis showed that in generalthe current legislation provides for a number of powers related to the control of trade unions over compliance with labor legislation and the adoption of measures to protect the rights of workers. A positive innovation is the distinction between remote and home work.In order to improve the legal regulation of trade union powers, it is proposed to improve the legal regulation of the collective bargaining sector, to introduce an effective mechanism for trade unions to join the current system of social partnership acts, which will attract new forces to the trade union movement.

Marketing strategies of the retail e-commerce companies are the driving force behind the implementation of a set of dominant marketing principles and the choice of marketing tools to address the weaknesses of the enterprise. The main role played by the retailer's e-commerce company in choosing a marketing strategy consists of delivering the goals that must be achieved. Marketing strategies are divided into types depending on the timing of implementation, competitive advantages, the competitive position of the online company and its competitors, the competitiveness of the enterprise and the attractiveness of the market, the degree of market segmentation, the elements of the marketing complex, the state of the market demand etc. The retail e-commerce market is developing at a rapid pace, which has led to the emergence of new retail e-commerce participants and the use of hybrid marketing strategies. The chosen topic is a matter of high relevance due to the formation of new types of marketing strategies on the Internet according to the types of the retail e-commerce subjects, which are focused on the creation and maintenance of a sustainable competitive advantage. Various approaches to the development of a marketing strategy for the retail e-commerce companies allow you to analyze both the marketing indicators of enterprises in general and a specific marketing initiative, regardless of the sphere of economic activity. There are new business models within the Internet system formed under the influence of global changes in the retail trade, the intensification of industry competition and the speed of new achievements. An enterprise becomes competitive if its consumers participate in electronic trade. Competition from the production zone is concentrated in the sphere of services (products)' and consumption promotion.

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The present study reports the results of simulating the customer transaction costs in e-commerce. In this investigation, we have focused our attention to influence of introduction of the collective product delivery routes and the level of consumer conversion rate on the customer transaction costs in e-commerce. The simulation of customer transaction costs in e-commerce show that they can be significantly reduced by optimizing the delivery routes and increasing conversion rates. A reduction of the customer transaction costs in comparison with individual delivery costs is connected with taking into account in calculation introduction of collective delivery routes. It was found the that reduction of customer transaction costs involves an optimizing the collective routes of goods delivery. The reason for this can be attributed to the fact that the increasing the number of delivery addresses per route can result in a lower delivery costs for per buyer. The maximal effect is observed for central city zone, where it is possible to carry out an effective territorial combination of the addresses of buyers in the delivery route.