The article identifies the need for timely and objective assessment of the impact (risks) of the external environment of the telecommunications company in order to make strategic management decisions to ensure its proper economic stability. An integrated indicator for assessing the degree of impact of external risks of a telecommunications enterprise on the level of its economic stability is proposed. Interpretation of the level of impact of external risks of the telecommunications company on its economic stability is proposed to be based on the Harrington scale. The method of macro-environmental assessment is used – PEST-analysis, which is carried out using the expert method. The experts were tasked to assess the level of impact and probability of various environmental risks on the telecommunications company. In the process of assessing the impact of socio-political, economic, scientific, technological and socio-demographic environment on the level of economic stability of the telecommunications company to determine the probability of their occurrence, the overall integrated indicator of environmental risk assessment of the telecommunications company. It is established that the risks of the external environment have a significant impact on the economic stability of the telecommunications company, the level of impact on the verge of high and risky. It is determined that the crisis situation, which has developed not only in Ukraine but also around the world due to the spread of coronavirus infection COVID-19, strongly hinders the development of the national economy, despite the fact that relative investment activity, opportunities for issuance legal capacity of current legislation. Currently, there are negative effects of risks and uncertainties on the level of economic stability of all domestic enterprises, including telecommunications, due to deteriorating political conditions, as the existence of objective economic laws is possible only in conditions of political stability. Prospects for further research are to substantiate the concept of strategic management of economic stability of a telecommunications company that operates in today's crisis.

The article discusses according to the classical approach, businesses have freedom of economic relations. There is free competition, the market's ability to self-regulate. It also follows from the classical approach that the economic stability of the enterprise depends only on itself, that it is self-regulating and does not need to develop measures to ensure it. The need for the introduction of strategic management of economic stability of the enterprise is eliminated, which necessitates research in the direction of forming neo-institutional principles of forming the concept of strategic management of economic stability of the enterprise, including telecommunications. Generalizations about the essence of the basic tenets of neo-institutional theory are as follows: the company has economic independence, the negative consequences of risk and uncertainty close to the loss of economic stability are possible if the transaction costs increase, there is a conflict between the company and its founder (owner). issues related to the formation and regulation of capital structure, the presence of certain defects in contractual relations. Issues related to economic sustainability management are not being studied. Formation and provision of economic stability of the telecommunication enterprise which carries out the economic activity in the conditions of risks and uncertainty is possible on the basis of realization of introduction of certain mechanisms. The concept of strategic management of economic stability of telecommunications enterprises is formed by the need to address three problematic aspects: low profitability of telecommunications enterprises with a small resource potential; lack of stable growth of telecommunications enterprises; gradual loss of investment attractiveness by telecommunications enterprises. These problematic aspects necessitate the application of a certain methodological approach to the development of the concept of strategic management of economic stability of the telecommunications enterprise on the basis of the provisions of positive economic science.