This article considers the issues of forming sustainable business development strategies in the context of the COVID-19 pandemic. The authors noted that the COVID-19 pandemic significantly affected the business environment, changing each country’s economy’s priorities and principles of functioning. The study’s main goal is to analyze the impact of quarantine measures and the pandemic on sustainable business development. The article examines the positive and negative COVID-19 influence on economic development. The methodological basis of this study is a systematic literature review using international scientific databases. For determining the scientists’ and the business interest in the studied issue, Google Trends and Google Ngram Viewer tools were used. The authors used a systematic approach, abstract-logical and structural-dynamic analysis to determine trends in entrepreneurial activity. This paper presents the findings in shifting prioritize business skills for future development. The obtained results showed that individual professional and personal development became more important compared to communication skills. The authors identified the negative pandemic consequences such as social stratification and significant psycho-emotional pressure affecting socio-economic development. In turn, there is a need to quickly adapt to rapid changes, especially in the professional sphere was emphasized. The authors noted the inevitable digitalization process, which requires psychological readiness, stress resistance, cognitive flexibility, and emotional maturity. The obtained results allowed identifying the priorities of sustainable business development and areas of psychological support for private entrepreneurship in Ukraine. Thus, the formation of strategies for sustainable economic development in Ukraine should be based on business digitalization, adaptation to new business conditions, the acquisition of modern skills, reducing economic stratification of society, and reducing psychological stress. The study findings could be used in devising the regional development strategy to ensure a sustainable and efficient business environment. Moreover, the obtained results could be useful for the entrepreneurs to ensure personal development and get the desired level of profit while minimizing the business risks.

Introduction. The complexity of predicting the digitalisation processes with regard to all existing challenges and potentials of digital transformation raises the relevance of both theoretical and empirical studies related to the indicators development that allow analysing the current level of digitalisation of the socioeconomic development of the territory, the transformational potential, the digital quality of life and the creation of methods for its evaluation, as well as determining the perspective directions in the digitalisation policy. The purpose of the article is to develop methodological approaches to the evaluation of the digital quality of life. Methods. The methods of formalisation, hypothetical assumption, system approach and scientific abstraction were used in the study. The Pareto principle and the ABC analysis method were used while determining the transformational potential (the significance of the digital space components tendency). In the developing of the indicators for assessing the digital quality of life in terms of the digital space components the process approach and the EFQM excellence model were used. The basis for calculating each indicator is the method of linear scaling. Results. The paper proposes a conceptual model of the digital transformation in the economy and society which is represented both from the position of three digital spaces: business, education and science, state and society and from the viewpoint of process-industrial and technological approaches. In this model, the functions of business, education and science, the state and society are mutually complementary. It is suggested to monitor the development of individual components of the digital space in two directions: 1) the readiness of each component to digital transformations; 2) the use of information and communication technologies and their impact on the development of the specific component of the digital space and the quality of digital life. This approach to monitoring allows us to assess the digital quality of life. A methodology for assessing digital quality has been developed and indicators for its evaluation have been proposed. The assessment of the digital quality of life on average in the European Union (EU) and Ukraine by components of the territory's digital space for 2015 showed that the EU requires progress in the dissemination of digital public services (0.39) and the integration of digital technologies into business activities (0.48), Ukraine is far behind the EU in terms of the digital quality of life. Conclusions. In comparison with similar studies, the proposed methodology for assessing the digital quality of life allows us to identify problem areas and competitive advantages of digitalisation of the economy and society, and provides the ability to model the development the level of the digital quality of life in view of changing conditions.

The analysis of the audit services market clearly demonstrates a significant fluctuation in the quantity and cost of services in different regions, which in most cases depends on the concentration of industrial enterprises, the solvency of the audit customers themselves and their understanding of the cost and quality of audit services. This article is dedicated to this, in which such fundamental issues of the activities of audit firms and auditors as entering the professional services market, the quality of such services, and pricing for audit services are examined. The analysis of the audit services market clearly demonstrates a significant fluctuation in the quantity and cost of services in different regions, which in most cases depends on the concentration of industrial enterprises, the solvency of the audit customers themselves and their understanding the cost and quality of audit services. The article considers such problems of the auditors and audit firms activities as entering the professional services market, the quality of such services, and pricing of audit services. The analysis of the market of audit services is presented, which demonstrates a significant fluctuation in the quantity and cost of services in different regions, which in most cases depends on the solvency of audit customers, the concentration of industrial enterprises and the quality of audit services provided. The analysis of the audit activities results and the state of the market for audit services indicates that the audit market suffers from changes occurring in the country, which indicate that the audit market is functioning and transforming as a result of a number of factors, in particular: crisis phenomena in society; stricter requirements for the audit profession by regulators; imperfection of the legislative framework; lack of a mechanism for pricing audit services; lack of punishment for false information in the reports of auditors; insufficient number of highly qualified auditors; decrease in solvency of audit customersю It was found that, along with a decrease in the number of subjects of audit activity in the Register of Audit Firms, there is a tendency to increase the volume of services provided. It is proved that in order to increase the value of the audit, introduce and operate a system for ensuring the quality of audit services, improve the professional knowledge of practicing accountants, increase the market for audit services and ensure the important role of the audit profession recognized in our society, constant monitoring and development of decisions on issues related to the functioning of the audit system in Ukraine are necessary. Keywords: audit, market, competition, audit quality, cost of audit services, subjects of audit activity

Abstract.Introduction. Business value is largely determined by intangible assets, namely intellectual and information resources. Ukrainian companies pay little attention to Research and Development. As a result, they lag behind in their core activities, development, patent and offer very few technological solutions. Therefore, studies related to intangible assets and their role in the creation of enterprise value are vital. The purpose of the article is to evaluate profits of owners who neglect intangible assets which influence the value of the company based at systematisation of the existing financial and accounting approaches.Results. The systematization of financial and accounting approaches to determining the value of the enterprise and assess the impact of intangible factors to the enterprise value. The authors have proved the difference in value of equity calculated according to the balance sheet and its market value caused by the hidden (off-balance) capital. The proposed analytical model of the enterprise includes loss of profits due to the influence of intangible factors. It identifies three important intangible factors affecting the value of the company, namely the number of loyal customers and the quality of loyalty; training skills and loyalty to the enterprise, and recognition of the brand. Conclusion. The present financial statements do not allow estimating the market value of enterprises, since not all the intangible factors are reflected in the financial statements. The management of intangible factors, such as a business enterprise reputation, knowledge and competence of staff, customer loyalty, remains controversial and methodologically unsolved and requires further studies. Keywords: Business Value; Value-oriented Management; Intangible Assets; Cost Accounting Model; Loss Profit of Owners of Enterprise JEL Classification: C13; G32; M41 DOI: https://doi.org/10.21003/ea.V160-24 Боронос В. Г. доктор економічних наук, професор кафедри економіки та бізнес-адміністрування, Сумський державний університет, Суми, Україна Плікус І. Й. кандидат економічних наук, доцент кафедри фінансів і кредиту, Сумський державний університет, Суми, Україна Александров В. Т. кандидат технічних наук, професор кафедри фінансів і кредиту, Сумський державний університет, Суми,Україна Фінансово-бухгалтерські підходи щодо визначення впливу нематеріальних факторів на вартість підприємства Анотація. Світові тенденції економічного розвитку засвідчують поступове зростання частки нематеріальних активів у валовому нагромадженні основного капіталу в 2000-2015 рр. Нині нематеріальних активи становлять 40-90% від вартості бізнесу в різних галузях економічно розвинутих країн світу. Це означає, що вплив нематеріальних факторів на вартість підприємства постійно збільшується, що й визначає актуальність реалізованого нами дослідження. У статті проведено систематизацію фінансово-бухгалтерських підходів до визначення вартості підприємства та оцінки впливу нематеріальних активів на вартість підприємства. Обґрунтовано, що причиною розбіжності ...

This article addresses human capital quality and development analysis under the digital transformation and economic changes effected by the COVID-19 pandemic. The primary goal of this study is to justify the theoretical and methodological provisions for developing an environment of innovation, assuring the digitalization of society through innovation activity of economic entities and human capital development by ensuring its quality under the COVID-19. The theoretical and methodological basis of the study involved the systematic approach, comparative method, statistical analysis. The foresight principles were applied for quantitative and qualitative monitoring of innovation and human capital policy measures through preventive work with information and official documents concerning the digital transformation, development of innovative economy, and human capital. In the study frameworks, the authors analyzed the scientific sources addressing the investigated topic. The search for relevant publications was conducted in the scientometric databases Google Scholar, Web of Science, EBSCO, and others. For comparing the frequency of search requests under the determined research keywords, this study involved the instruments of the online search engine Google Ngram Viewer. The sources of information are the European Union website and the State Statistics Service of Ukraine, analytical reviews, reports, and forecasts by leading consulting companies. Based on the treatment of the world forecasts and analytical reviews, the study determined the development directions of an innovative economy and human capital considering an educational and scientific policy. The main study results stated the necessity to improve the human mental capacity due to keeping the work and rest arrangements. Therefore, it needs pharmacological recommendations and other measures to improve mental capacity as key criteria for human capital quality. The study results were validated within the framework of expert discussions at scientific and practical conferences and round tables with representatives of leading enterprises and universities. The authors developed several proposals to deal with identified problems and challenges.