Traffic rules are an important agenda for the developing countries and the situation has become worsened particularly in Pakistan. Most of the road accidents are resulting due to lack of knowledge, negative attitudes and risky practices of drivers towards traffic rules and regulations. To highlight the knowledge, attitude and practices of professional drivers towards traffic rules, this research work was initiated. The objective of research was to determine and explore the knowledge, attitudes and practice towards traffic regulations of professional drivers in Multan (Punjab), Pakistan, also to acquire the relationship between demographic features, Knowledge, attitudes and practices of professional drivers towards traffic rules. Emphasis had also been given to the primary data generation and allied aspects such as construction of the data gathering instrument (Questionnaire), content management, sampling, execution, testing and refinement of the instrument for getting hold of the quality data which ultimately determines quality of the ultimate research. The study explored that many of professional drivers in Multan (Pakistan) had inadequate knowledge, less positive attitudes and risky practices towards traffic regulations. Implementation of effective and standard intervention programs may increase the driver' s knowledge, positive attitudes and safe practices towards traffic rules and regulations. 159RIAZ & SHAHID: Knowledge, Attitudes, and Practice of Drivers Towards Traffc ules

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