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This study had purposes of exploring the factors inhibiting the students in speaking English and knowing teachers perception toward the factors inhibiting the students in speaking English as a foreign language. It was done to overcome students problems in learning the target language ans solve students problems in learning to speak. Descriptive qualitative research was chosen as a research design in conducting this study. It also invloved students and teacher as the subjects of this study. This study proposed twelve factors inhibiting the students in speaking derived from two main factors such as affective and cognitive factor. Shyness, lack of motivation, self-confidence, self-esteem, feeling toward interlocutor, feeling toward topic, and self-concsiousness were the sub-factors under affective factor. Grammar, pronunciation, vocabulary, familiarity of the genre, and knowledge of the topic were considered as cognitive factor. The result of the study showed that the two main factors, affective and cognitive factors, appeared to inhibit the students in learning to speak English as a foreign language. All of the sub-factors categorized as affective factor had revealed to be the factors inhibiting the students in speaking. The result also found that grammar, pronunciation, and knowledge of vocabulary were the factors inhibiting the students in speaking. In addition, the students also got more influence from affective factor as the first main factor inhibiting the students in learning to speak English. The result also showed that the teacher had positively agreed that the inhibiting factors as mentioned earlier also inhibited the students in learning to speak English as a foreign language. In the end, the teacher should also consider the result of the research as the consideration in designing the activity in the process of learning to speak English as a foreign language which would help the students to overcome their speaking problems.

One of the activities of Public Relations is to perfom a communication function in deveoping institutional communication with the public to realize goodwill and mutual understanding. In a crisis situation, Public Relations plays a vital role. The profession demands the ability to design, to protect, and to maintain the company's reputation in the public challenge. Blue Bird's commitment to change is one of the strategies of management crisis known as the "reimagining Blue Bird" program. This program voiced through the "Blue Bird Changing To Change" campaign ad on YouTube. ABSTRAKSalah satu kegiatan dari seorang public relations yakni sebagai fungsi komunikasi untuk mengembangkan komunikasi institusi dengan publik agar berjalan dengan baik untuk mewujudkan goodwill dan mutual understanding terhadap publik. Di dalam situasi krisis, Public Relations berperan vital. Profesi tersebut dituntut kemampuan mendesain untuk melindungi dan mempertahankan reputasi perusahaan dalam menghadapi tantangan publik. Komitmen Blue Bird untuk berubah merupakan salah satu strategi manajemen krisis yang dilakukan melalui program "reimagining Blue Bird." Program ini disuarakan melalui iklan kampanye Blue Bird "Berbenah Untuk Berubah" di YouTube. Tujuan penelitian ini yaitu ingin mengetahui bagaimana Strategi Manajemen Krisis Public Relations PT Blue Bird Group (Studi Kasus Pada PT Blue Bird Group Pasca Demonstrasi Rusuh & Anarkis, 22 Maret 2016). Metode yang digunakan dalam penelitian ini yaitu metode studi kasus yaitu metode riset yang menggunakan berbagai sumber data yang bisa digunakan untuk meneliti, menguraikan dan menjelaskan secara komprehensif berbagai aspek individu, kelompok, suatu program, organisasi atau peristiwa secara sistematis. Kesimpulan menunjukkan bahwa program kampanye "reimagining Blue Bird" yang disuarakan melalui iklan kampanye "Berbenah Untuk Berubah" di YouTube berhasil menarik perhatian dan mendapatkan simpati dari publik, sehingga pada akhirnya dapat membangun opini publik positif dan berdampak terhadap reputasi Blue Bird. Kata kunci : Strategi Public Relations, Manajemen Krisis.

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