The article reveals the essence of project management, the feature of which is the implementation of multifaceted technological characteristics and subject area of design solutions. It is proved that the methods of project management allow to analyze the issues and determine the objectives of the project, justify the project and develop an appropriate set of documents; determine the necessary amounts and sources of funding; identify the structure of the project and schedule its implementation; calculate the necessary resources, estimates and project budget. The peculiarities of project management as a tool for greening the development of enterprises of the national economy in the conditions of constant complication of doing business and finding ways to improve it in the context of improving the efficiency of economic activity are studied. The project activity is covered, covering all spheres of enterprise functioning, such as production, marketing and innovation activity, social sphere. It is substantiated that the wide application of the project approach to economic development has led to the efficiency and versatility of project tools that allow the company to adapt to the business environment, reduce uncertainty and ensure sustainable development in modern business conditions.

The article examines the elements of factor-criterion assessment greening of the prerequisites for the genesis of the transport sector of Ukraine; in particular, the results of the evaluation of the evolution of the national transport industry. The methods of regulatory influence on the stages of the genesis of the national transport sector were studied, and the main problems of the evolution of the transport sector were systematized. It was determined that environmental protection of the transport sector is an important component of country’s environmental security as a whole. The contribution of the «All-European program on transport, environment and health protection», which is implemented by the joint efforts of the UNECE and WHO, as well as the current regulatory and legal acts of Ukraine, which reflect modern trends in the integration of environmental policy into transport, are analyzed. In this model, there are international components of the sphere of service implementation, guidelines for defining goals and promising directions of greening, which will ensure the strengthening of the ecological component of the transit potential of Ukraine.

The article considers the main steps of further greening of recreational and tourist activities in Ukraine and proposes models of greening of the enterprise’s activities. The world experience of forming the ecological and economic foundations of the genesis of eco-tourism in the recreation areas of the countries has been analyzed and summarized. The international ecotourism certification program « Green Globe 21 » and its sphere of influence, as well as the international environmental program « Green Key » in terms of the use of natural resources and natural materials, were investigated. A survey of hotel guests was conducted regarding the importance to them of activities related to the minimization of resource consumption, and the importance of criteria for the ecological use of hotel resources was determined. A profile map of consumer satisfaction with environmental services was created, which shows the advantages and disadvantages of hotel services after evaluating the various components of the satisfaction tree and highlights the main ways of balanced functioning of eco-tourism in the recreational areas of Ukraine identified..