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The management and consumption of resources in cities in sustainable way have been considered a relevant issue worldwide. For that reason, the New Urban Agenda defines a set of sustainable development objectives-SDG for the year 2030. On the other hand, consumerism behaviors by people have had a considerable increase since of the Second World War period. Achieving sustainability objectives requires the establishment of policies and standards as enabling elements, but they must go hand in hand with a cultural change on the people aligned with the strategies to achieve sustainability. The purpose of this study is the development of a comprehensive analysis of the cultural beliefs that influence in the behavioral aspects of people and how they could affect the achievement of the development of sustainability in cities and how some technologies like big data, IoT, and IA, can be used to analyze these behaviors and improve the decision-making processes in city managers.

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