It has been for a long time that communication occupies a significant amount of time in managerial practice, and, consequently, it becomes an inevitable topic in recently conducted studies in the filed of management. There is a general expectation that clear and effective communication in organizations represents a crucial resource to achieve organizational aims. It is easier, however, to say this than apply to the real organizational context. The main objective of this paper is to point out the importance of communication in contemporary business. The largest part of this paper considers the role of managers in terms of their duties in the filed of communication. The paper indicates that various professional skills, including communicative competence, managers might learn and practice in order to take effectively part in any form of communication within an organization.